Michael Imperoili Stars In 1800 Silver Tequila Spots

Proximo Spirits, launched a new advertising campaign for 1800 Silver Tequila brand featuring The Sopranos star Michael Imperioli, (better known as Christopher Moltisanti) the commercials draw attention to the fact that tequila has lost its way, becoming an overpriced and pretentious spirit. In a series of spots, Imperioli brandishes his signature tough guy image, poking fun at Patrón while noticing one brand that sets itself apart.
1800 Tequila "Change The Game" KickBack Commercial
"Unlike Patrón, which was started by a co-founder of a hair care company in 1989, 1800 Silver Tequila has nine generations of distilling expertise behind it, and is a family-owned brand of superb quality 100% Agave spirit," said a spokesperson from Proximo. "In this economy, we don't think consumers need to pay an arm and a leg for great tasting tequila. This new ad campaign is about reminding people that they can buy the real deal – 1800 Silver Tequila – and have just as much fun."
1800 Tequila "Change The Game" Shot Top Commercial
The campaign, created by Agent16 New York, is the brand’s first television advertising campaign. The aggressive tone of the spots – calling out Patrón for the top position in the premium tequila category illustrates how 1800 Tequila will assert itself as the leading brand of Silver tequila.

The new $15 million ad campaign is set to debut on September 14th on top cable channels including ESPN and Comedy Central. Additionally, 1800 Tequila is also planning major buys of interactive, expandable rich media on Sports Illustrated.com and Yahoo! Sports, showcasing the complete collection of television spots, to round out a full television, print, online, and out-of-home campaign.

The launch of the new campaign follows a sponsorship of the Los Angeles Lakers, making 1800 Tequila the first spirits brand to sponsor the 2009 NBA Championship team.