You may have seen the print ads, or even entered the “What’s Your O-Face” contest, and now the brand is thrilled to launch the first-ever television campaign for Three Olives Vodka.
The $10 million ad campaign is set to debut on August 31st on top cable channels including BRAVO and E!, supplemented by major online buys with TMZ and Perez Hilton.
The ads will feature the brand’s wild and surprising flavored vodka line, where viewers are introduced to a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.
The television campaign, created by Agent16, formerly Mezzina Brown & Partners, an award-winning New York-based boutique advertising agency, is the brand’s first venture into television advertising. Realized by award winning commercial director Simon Cole, the new campaign expertly depicts Three-O’s brand essence by portraying the simple idea that drinking premium vodka should be fun and exciting.
“Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun,” said Gino Luci, Marketing Manager at Proximo. “We’re shaking up the category through innovation in every aspect of the brand – advertising, promotions and exciting new flavors – and the results are showing. In a market where traditional brands such as Stoli and Absolut are declining, we are seeing very high, double-digit growth. Consumers and the trade are looking for something new and fresh within the most important spirits category and Three Olives is providing just that.”
The $10 million ad campaign is set to debut on August 31st on top cable channels including BRAVO and E!, supplemented by major online buys with TMZ and Perez Hilton.
The ads will feature the brand’s wild and surprising flavored vodka line, where viewers are introduced to a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.
The television campaign, created by Agent16, formerly Mezzina Brown & Partners, an award-winning New York-based boutique advertising agency, is the brand’s first venture into television advertising. Realized by award winning commercial director Simon Cole, the new campaign expertly depicts Three-O’s brand essence by portraying the simple idea that drinking premium vodka should be fun and exciting.
“Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun,” said Gino Luci, Marketing Manager at Proximo. “We’re shaking up the category through innovation in every aspect of the brand – advertising, promotions and exciting new flavors – and the results are showing. In a market where traditional brands such as Stoli and Absolut are declining, we are seeing very high, double-digit growth. Consumers and the trade are looking for something new and fresh within the most important spirits category and Three Olives is providing just that.”
