BMW Z4 Roadster Art Of Driving Commercial

BMW Z4 Roadster, The Art Of Driving Commercial. Nice ad for the new BMW Z4 where the connection between the visual art of paint and driving work perfectly,the artwork is that of Robin Rhode and the ad is directed by Jake Scott.
The Z4 was fitted with paint dispensers behind its wheels, then driven around a massive canvas, releasing smears of paint to create a massive art piece, that was captured on film by Scott. "We wanted to convey a sense of joy, but in a childlike way," says Scott. "It's a bit like a child playing with a toy car and dipping the wheels in paint."
Agency: GSD&M Idea City, Austin
Executive Creative Director: Mark Taylor
Group Creative Director: Jay Russell, David Crawford
ACD/Art Director: Scott Brewer
ACD/Writer: Ryan Carroll
Executive Agency Producer: Jeff Johnson
Senior Agency Producer: Florence Babbitt
Production Company: RSA Films, Los Angeles
Director: Jake Scott
Executive Producer: Marjie Abrahams
Producer: David Mitchell
DP: Sal Totino
Post-Production: Lost Planet
Editor: Hank Corwin, Bruce Herrman
Executive Producers (Editorial): Nancy Osbourne, Krystn Wagenberg
Composer: Nico Muhly
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