IceHotel Drummer Viral Spot

The band Hellacopters drummer plays an ice drum kit at the Icehotel Jukkasjärvi, in Sweden, the clip was created as a viral to promote the Icehotel.
Just in case your wondering if the drum kit was really made of ice for this commercial be sure to watch it to the end where the Hellacopters drummer trashes the drum set in typical rock star fashion.
Credits:
Client: Icehotel
Agency: Jung von Matt Stockholm
Art Director/Copywriter: Jacob von Corswant
Account Director: Jan Tallroth
Director: Jacob von Corswant