Pharrell of NERD Really Wants McDonald's

Pharrell Williams dances and sings for McDonald's, apparently on a connecting flight home from Malaysia, he stopped in Paris and at 6am, Pharrell of the band NERD tried everything to get McDonald's to open up early for him even a little song and dance to a McDonals's song.I think this interesting, just my thoughts but it's a little strange that at 6am he feels like singing and dancing, and the song seems too ready made, what about the video camera I'd say this was all staged and judging by the 1 million views already it worked, still fun just the same. Can you viral marketing?