Cascade Brewery Co. "Brewed By Feel" Spot

Nylon Studios recently teamed up again with Droga5 and production company Revolver - this time to create a new commercial for Cascade Brewery Co. Titled "Brewed by Feel," the spot follows a chatty brewer biking casually along a dirt path through idyllic country fields. The brewer barely pays attention to the path as he describes how Cascade beer is special as it is brewed by "the feel."

Nylon composer Blair Joscelyne created the spot's music and notes his creative approach, "I really wanted to get in touch with how the brewer was feeling as he rode along. There is something very normal about a bike's slow stroll, but this spot has a slightly unsettling humor as he never watches where he is going. I think this normality, mixed with something a little off, was key to creating the music."

Credits:
Agency: Droga5 Sydney
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Writer: Cam Blackley
Art Director: Kirsty Galmes
Head of Broadcast: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Angus Ingham
Strategic Planning Director: Sudeep Gohil
Strategic Planner: Toby Harrison

Production Company: Revolver
Director: Steve Rogers
Producer: Pip Smart
Executive producer: Michael Ritchie
Cinematography: Geoffrey Simpson
Music: Nylon Studios
Editor: Alexandre De Franceschi
Post Production: Fin Design & Effect
Cascade (CUB)
Peter Sinclair - Marketing Director
Mim Orlando - Brand Manager
Rachel Veltman - Assistant Brand Manager

For more info visit www.nylonstudios.com