3D projection mapping in the city centre of Amsterdam for H&M

H&M brought their flagship store in Amsterdam to life with a 3D projection mapping on the historic building. For over 3 minutes, invited guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. Simply brilliant and nice to watch.
Credits:
Advertising Agency: Muse, Amsterdam, Netherlands Creative Director: Sander Ejlenberg Concept: Liat Azulay Art Director: Phila Beroud Design: Elano Collaço do Monte Teixeira Account: Julien Rappy, Mich ael Littaur Project management: Wouter Donkers, Machiel van der Heijden