Quicksilver's New Commercial "Evolution" featuring Kelly Slater

On November 6th, 2010 Quiksilver's Kelly Slater made history by capturing his 10th ASP World Title in Puerto Rico. Kelly is the first surfer to achieve 10 ASP World Titles, an accomplishment spanning two decades of an astounding career during which he has dominated competitive surfing as both the youngest and oldest ASP World Champion.

Unlike Tiger Wood's controversial Nike commercial, Quicksilver's ad's use of early footage of Kelly Slater as a young phenom truly foresees the champion surfer's incredible career. Instead of coming away feeling disappointed in our star athlete's, the spot beckons us back to the day when we celebrated sport achievement-not notoriety.

Credits:
Brand: Quiksilver
Spot Title: Evolution
Agency/Prod Co: Standard Time/LA
Director(s): Michael Sharp, Nate Morley
Post Prod Co: Elephant Post
Smoke Artist(s): Rob Doolittle, Rob Williams
Producer: Aaron Leichter
Motion Graphics: Damien Nemire-Pepe
Editorial: chrome
Editor: Lance Pereira
EP: Betsy Beale
Producer: Rebecca Baker
Telecine: Co3
Colorist: Stefan Sonnenfeld
Audio Post: Lime
Mixer(s): Mark Meyuhas, Rohan Young
Music: "Put There By the Land"
Composer: Great Lake Swimmers
Read more: http://www.trustcollective.com/portfolio/content/chrome_quiksilver.php#ixzz16hsYONEV
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