Chipotle Mexican Grill-Willie Nelson-Coldplay-Sustainable Farming-One Awesome Commercial

What do you get when you combine Willie Nelson, Coldplay's song "The Scientist" and the Chipotle Mexican Grill? A captivating animated ad supporting sustainable farming.

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
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