The hip hamsters made famous in their debut Kia Soul Ad "New Way To Roll" last year are back in the newest ad campaign doing the shuffle or is it shuffling, featuring the song "Party Rock Anthem," by pop group LMFAO in the "Share Some Soul" commercial.
This 60 second spot was previewed on YouTube, and the Kia Soul ad will air on TV August 28th during 2011 MTV Music Awards. Watch for the LMFAO inspired shuffle dance video submission contest hosted on the Kia's YouTube channel and Facebook page, set to be announced soon too.
First they drove. Then they rapped. Now they're dancing. But they're not doing any old dance. They're shuffling. And they're doing it harder, faster and better than any hamster has ever shuffled before.
Not only are the hamsters making a comeback; the Kia Soul, the urban crossover vehicle that started a craze is back and better than ever delivering more power and better fuel efficiency than ever before, the 2012 Kia Soul, "a new way to roll".
Ad Agency: David & Goliath