Lipton releases a new music clip based on a song by the Parisian duet "Outlines".
Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us.
A melodic adventure signed by DDB Paris.
The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending.
The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.
Creative Directors : Pierrette Diaz/Matthieu Elkaim
Creatives : Nicolas Berthier/François Guyomard
Interaction Director : Branislav Peric
Digital Producers : Guillaume Cossou / Sophie Hoffman
Client partner : Marina Zuber
Account Director : Olga Papikian
Account Manager : Lennie Stern
Production : B-Reel