Kiefer Sutherland Shines in New Ad For The Acer Aspire Ultrabook "Bake It"

Kiefer Sutherland stars in a new commercial for the Acer Aspire S5 Ultrabook entitled "Bake It...An Acer story inspired by Intel." Sutherland doesn't just bake cupcakes...he bakes Dynamite Cupcakes. As Jack Bauer in the cult TV series ‘24,’ Kiefer Sutherland was shot, tortured, imprisoned and addicted to heroin. Over eight series he killed 267 people and used “any means necessary” to get what he needed. Every day was a bad day.
In a new ad campaign for computer company Acer’s Aspire S5 Ultrabook™ from Mother, Sutherland is back in a pastiche of his Bauer character but this time he’s showing his softer side – making cup cakes. But Bauer being Bauer, hasn’t donned a frilly apron and got out the icing bag – he’s reached for power drills and flame throwers to make his cakes. Along the way he uses his laptop to search for the perfect recipe, ruthlessly interrogates people about ingredients and blows up his own car to make the logo for his cup cake brand. The ad breaks on August 20 in the UK, Germany, France and Russia as a 90 second film for cinema and the web, a 20 second TV trailer and a series of print ads. Martin Schellekens, Acer’s Global Marketing Director says, “At Acer we’re interested in what people do with the technology we develop. The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves, for Kiefer that was cupcake baking but over the coming year we’ll create more stories of characters exploring beyond their limits.” Mother said: “Kiefer makes a great tough guy – but instead of tackling terrorists or dirty bombs, we wanted to test his cake making skills to the limit. It was a great shoot to work on – Kiefer said that the explosions were as big as anything in 24. We’re really looking forward to the next episode in this series, where another celebrity will be exploring a very different side of themselves.”
Project: Acer Aspire S5 Ultrabook™
Brief in one line: To launch the new Acer Aspire S5 Ultrabook™
Acer's Global Brand Director: Maarten Schellekens
Film credits
Creative Agency: Mother
Art Director: Mother
Copywriter: Mother
Planner: Mother
Agency Producer: Mother
Director: Ivan Zacharias
Production Company: Stink
Producer: Nick Landon
Editor: Richard Orrick
Post Production: The Mill
Audio Post-Production: Jungle
Sound Design: Jungle
DoP: John Lynch
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