How do put an unforgettable day into a fabric softener? You put Isaiah Mustafa on a horse!
Isaiah Mustafa, the Old Spice man your man could smell like is back on horse but not for an Old Spice commercial, this time he lends his talent in this new ad for the re-branding of Downy Simple Pleasures to the new Downy Infusions. Spot title "Memorable Day" and his new line..."You'll remember the days you wear it."
Downy Simple Pleasures is now Downy Infusions. New layers of fresh scent create an experience so fresh it is unforgettable. You'll remember the days you wear it.
Ad Agency: Grey, New York