As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:
Why does the finish get all the glory?
Is the win all that matters?
Is it in our human nature?
Is it our survival instinct?
Is that how we get ahead in life?
Is the end the most rewarding part of the journey?
The truth is that there's no destination without a beginning.
No good-bye without hello.
No dream without closing your eyes.
No "happily ever after" without "Once upon a time".
For us, there's no finish ...without the most important part of the day...
Kellogg's...See you at breakfast
Agency: Leo Burnett
Chief Creative Officer: Susan Credle
Global Creative Director: Graham Woodall
Creative Director: Eduardo Tua (Lapiz)
Senior Art Director: Bruno Pieroni (Lapiz)
Executive Producer: Mary Cheney
Production Company: Rattling Stick
Director: Ivan Bird
VFX/SPX: The Moving Picture Company
Editorial: Beast Editorial
Editor: Paul Norling
Music Company: Slogan Music
Director of Photography: Ivan Bird/Don King (underwater DP)
Sound Design/Mix: John Binder, Another Country