A funny new commercial for Ladbrokes entitled "Shampoo" crashes what starts out as a shampoo commercial and turns into an all out assault (soccer ball to face of the lovely blonde) of an advert for yet another gambling site. The advert features retired footballer Chris Kamara and the legendary Italian commentator Tiziano Crudeli who barrels into the ad yelling "Kammy, shampoo no! Football is on!"
Malcolm Poynton, chief creative officer at SapientNitro, said: “In this campaign we wanted to parody the endless number of ads throughout televised football that use retired sportsmen and women to promote brands, all which take themselves way too seriously. Our audience like a laugh and that’s what this campaign delivers along with Ladbrokes’ trademark ‘excitement’ – Kammie also discovered a new take on Game On! ”
Adam Collett, marketing communications director at Ladbrokes, added: “Our Game On! campaign has been a great success for Ladbrokes since its launch and this new execution takes us even further down the road of delivering the excitement of betting to our customers. Tiziano Crudeli and Kammy are a brilliant, funny and powerful team helping us communicate our brand in a truly engaging and entertaining way.”
Regular visitors to Great-Ads know that we aren't big fans of gambling/betting site ads, but sorry the ball to the face of the young blonde and Mr. Crudeli are just too good not to share...if you are football fan (that's soccer for us Americans).
The advert is set to begin airing Sunday 12 August at 13.45 on ITV, ahead of the Community Shield match and traditional season opener.
Ad Agency: SapientNitro
Chief Creative Officer: Malcolm Poynton
Creative Director: Ben Callis & Justin Barnes
Art Director: Mickael Charbonnel
Copywriter: Zoe Hough
Account Director: George Porteous
Strategic Planning Director: Chris Baker
Agency Producer: Stephen Worley
Director/ Production Co: Rosey, Radical
Producer: Seth Wilson, Radical
Editor: Julian Tranquille, Cut & Run
Post Production: Framestore
Sound Design: Angell Sound
DoP: Tat Radcliffe
Media planning/buying: Tim Williams, Walker Media