Heineken officially launches their newest ad campaign, entitled "Legendary Football," for the 2011/2012 UEFA season.
The commercials star five famous footballers; Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy. Heineken aims to highlight the ‘stage’ of magical moments that UEFA Champions League and football legends create.
Two 30-second TV ads will be cut from the film, in-between program breaks or "bumpers" will also air in over 180 countries worldwide.
The " Heineken Opera" advert takes place in a opera house, with Seerdorf lining up to take a shot at Buffon, who is on a balcony. The "Pantheon" ad features Vieira and Van Nistelrooy battling to win a header at Alder's goal. This takes place in a more historical setting of an ancient Roman gladiator ring.
Cyril Charzat, Global Brand Director at Heineken, said: “As a long-term partner of the UEFA Champions League, Heineken understands the magic of the tournament and the masterpiece moments which make it so special. Legendary Football captivates the excitement of the very best that club football has to offer and the enjoyment of these high standards is something that Heineken has in common with football enthusiasts”.
