In lieu of this I thought it would be interesting to post Groupons alternate spot that was rejected for their inaugural Super Bowl ad campaign for the now infamous commercials. Clearly not as thought provoking or controversial, but I'm sure it still would have outraged some recovering addict advocate groups.
Showing posts with label Rejected Ads. Show all posts
Showing posts with label Rejected Ads. Show all posts
Turns Out Pulled Groupon Super Bowl Ads are Good for Business and Charities Alike
The Groupon Super Bowl controversy of 2011 is a great example of an ad campaign that defies political correctness and demonstrates the actual intelligence of consumers thought processes. It seems that even after Groupon Super Bowl XLV's controversial commercials were pulled, the internet company's subscriber-ship increased not decreased. In addition, the charitable organizations that were connected with the ad campaign such as Greenpeace and The Tibet Fund called the ad campaign and partnership a financial success with that actually brought there issues and concerns to the forefront. The whole fiasco could have been avoided however if Groupon had actually mentioned the charitable arm of the campaign by featuring their website SaveTheMoney.org in the actual spots themselves. Nonetheless, I hope advertising agencies and companies alike learn from this incident and do not bow down to political correctness and continue to push the envelope of advertising creativity.
In lieu of this I thought it would be interesting to post Groupons alternate spot that was rejected for their inaugural Super Bowl ad campaign for the now infamous commercials. Clearly not as thought provoking or controversial, but I'm sure it still would have outraged some recovering addict advocate groups.
In lieu of this I thought it would be interesting to post Groupons alternate spot that was rejected for their inaugural Super Bowl ad campaign for the now infamous commercials. Clearly not as thought provoking or controversial, but I'm sure it still would have outraged some recovering addict advocate groups.
Ashley Madison 'Welcome to the Club' of Rejected 2011 Super Bowl Ads
The genius behind Ashley Madison's latest Super Bowl ad campaign ploy is that they get as much attention for the commercials that they themselves know will never be accepted by the NFL or the Fox network, who is carrying the 2011 Super Bowl this year. To ensure the commercial received as much publicity as possible during their Super Bowl banned scheme, Ashley Madison enlisted porn star Savanna Samson to star in their sexy new spot. The controversial on-line dating agency is becoming a regular Super Bowl ad reject member right beside perennial banned member Go Daddy. Welcome to the club.
Body Heat Ad Rejected By Social Media Network
Believe it or not MySpace has decided to develop a conscious regarding what is too provocative on their site. They recently rejected this ad for a Body Heat promotion, apparently they deemed this too racy. I know I had a hard time holding in the laughter too. The contest seems pretty darn exciting if you ask, the winner will be posted on a billboard in Hollywood and nice check for $10,000, so lets get to all the entries I wanna vote for the hottest body in the world too! The Body Heat TV commercial is below.
Here's what Dot Box the digital ad agency behind the spot had to say about the ad being rejected my MySpace:
Here's what Dot Box the digital ad agency behind the spot had to say about the ad being rejected my MySpace:“Our “Hottest Body in the World” ad promoting Parfums de Coeur’s new Body Heat men’s fragrance is a screenshot from a 30-second TV commercial that will run on Fox TV stations and also appear on Facebook (Facebook). Nevertheless, Myspace deemed the ad “unacceptable” due to its overly explicit sexuality – and odd development considering Myspace’s less-than-prudish reputation.Thumbs up to DotBox and the people behind this, great work, and here is the Body Heat TV Commercial promoting the HottestBodInTheWorld.com site.
Admittedly, our campaign for the Hottest Body in the World is sexy. Through social networks, we are encouraging men to submit “hot” photos of themselves to compete for the title. The winner will get their image on a prominent Hollywood billboard and $10k cash.
In the ad, you see the guy’s chest (see attached). But how many half-undressed women are all over Myspace? And what does this say about Facebook’s moral standards, or supposed lack thereof? The standards of this community are notably lax. So why call this ad out?
Myspace’s response has “family values” written all over it: “Shirtless guy ok,” they write, “shirtless guy w/ girl = maybe (bikini or underwear=no), shirtless guy w/ two females, (one of which is about to do who knows what) = not acceptable.”
Blackberry vs Apple in Rejected Ad Campaign
A commercial for the BlackBerry Storm, that was rejected by RIM for being confrontational, is instead becoming a viral master piece spreading itself very quickly online. The 20 second clip features a blackberry being shot through an apple. The Blackberry Storm vs Apple was created by New York advertising agency Guava, in my opinion they never had any intention to actually run this spot on TV but to create the hype and have it go viral instead, mission accomplished.
Credit for the Blackberry shots a bullet through the Apple spot go to the advertising agency Guava in NY. Whatever the deal surrounding the spot really is, who cares this is great a campaign.
Credit for the Blackberry shots a bullet through the Apple spot go to the advertising agency Guava in NY. Whatever the deal surrounding the spot really is, who cares this is great a campaign.
Rejected Super Bowl XLIII Ads Ashley Madison
The Super Bowl XLIII ads and commercial frenzy has begun, one of many Super Bowl ads to be rejected is this for Ashley Madison.com.
Noel Biderman, CEO of AshleyMadison.com, told CNBC that his ad was eventually rejected and was specifically told that the company wouldn't be allowed to advertise in any NFL game program until the end of time.
NFL spokesman Brian McCarthy said that no one in the league office actually ever saw the ad. "After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site."
Biderman thinks his inability to advertise is hypocritical.
"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine," Biderman said. "That's a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not AshleyMadison.com."
AshleyMadison.com, a Canadian company, has been in existence for seven years, but has only been advertising in the U.S. for about a year and half.
"We don't intend to let this pass," Biderman said. "This is our core audience and we will find a way to let them know about the existence of this service."
Noel Biderman, CEO of AshleyMadison.com, told CNBC that his ad was eventually rejected and was specifically told that the company wouldn't be allowed to advertise in any NFL game program until the end of time.NFL spokesman Brian McCarthy said that no one in the league office actually ever saw the ad. "After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site."
Biderman thinks his inability to advertise is hypocritical.
"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine," Biderman said. "That's a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not AshleyMadison.com."
AshleyMadison.com, a Canadian company, has been in existence for seven years, but has only been advertising in the U.S. for about a year and half.
"We don't intend to let this pass," Biderman said. "This is our core audience and we will find a way to let them know about the existence of this service."
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