Brazilian Press Association "The Comma"

The Brazilian Press Association commercial spot "The Comma". Who knew a comma could be so powerful. The Brazilian press Assoc. has been fighting for 100 years so know one will change a single comma from your information. This is brilliant how powerful the comma can be: A comma can be used as a pause, it can make your money disappear, a comma can accuse the wrong person, a comma can change everything.



Here is the original version of "The Comma". Advertising pros are claiming the english version was done just in time to qualify for all the advertising awards, either way they are brilliant commercials.



Original Brazilian version credits
Agency: Africa Sao Paulo Publicidade Ltda.
Production: Visorama Diversões Eletrônicas
Music: Sonido Produções Musicais

English version credits:
Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brazil
Copywriters: Fabio Seidl, Luiz Gonzaga Saraiva
Production Company: Visorama
Director: Jose Bessa
Aired: August 2008