Who will have the best Super Bowl ad this year? Doritos is putting up $1,000,000 that says you will. So, arm chair advertising fans here is your chance to show the big advertising giants that a commercial written, directed and made by you can be better than theirs at the 2009 Super Bowl.
Shoot it, submit it and make it as one of the five finalists and win $25,000. If America votes it their favorite your commercial video it will air as a Doritos Brand commercial during the 2009 Super Bowl XLIII. Here is the good part if the commercial you create gets top spot on the USA TODAY Ad Meter, Doritos will give you a $1,000,000 bonus.
From Ann Mukherjee, group vice president, marketing, Doritos."We've always believed our fans have the talent and passion to compete at the highest level, and we are putting $1 million on the table to demonstrate our confidence and also help our winner fulfill their own destiny. Whether it goes toward funding a short film, opening an advertising agency or anything in between, we’re empowering them with an unmatched stage to compete on and a motivation to make it happen."
Doritos “Crash the Super Bowl” contest details include:
Participants can upload :30 commercials that share their love for Doritos tortilla chips to www.crashthesuperbowl.com from October 3, 2008 to November 16, 2008 to be considered for the coveted Super Bowl spot
Five finalists’ ads will be announced in January 2009
It then will be up to fans to vote for their favorite ad online and determine the winning Doritos spot to air during the Super Bowl XLIII broadcast on February 1, 2009 on NBC
Each of the five finalists will win $25,000 and a trip to Tampa Bay, Florida to attend Super Bowl XLIII in a private luxury suite at the game, where they will tune in to learn for the first time which ad won when it airs for a worldwide audience
Doritos "Mouse Trap", one of the finalists from last year and my favorite.
