Zales Jewelers Love Rocks commercial titled "String".
An absolutely beautiful commercial for Zales Jewelers, featuring the music of Robert Francis. The original romantic ballad is written by Robert entitled "Don't Forget Love" and he sings it beautifully. Nicole Dionne of PrimalScream, the Music's creative director said: "I knew that Robert was the ideal choice to elicit the emotional overtones of the spot. He is an incredibly talented songwriter and his authentic, acoustic style perfectly captures the raw emotion and longing required to underscore the visuals."
Well done, The Richards Group should be present at the advertising award shows for sure this year. I'm sure thanks to the Zales commercial we will be hearing more music from Robert Francis.
Client: ZalesSpots Title(s): String
First Air Date: 10/13/08
Agency: The Richards Group
Writer: Mike Duckworth
Agency Senior Producer: David Rucker
Art Director: Terence Reynolds
Creative Director: Chris Smith
Production Company: MJZ
Director: Ray Dillman
DP: Pieter Vermeer
EP(s): Jeff Scrutin
Producer: Phillip Ruddy
Music: PrimalScream Music
Executive Music Producer: Nicole Dionne
Producer: Scott Burton
