Miller High Life Beer 1 Second Ads Super Bowl Commercials

Miller High Life has decided that spending 3 million dollars to advertise during the Super Bowl was just too much. Instead their Super Bowl ads will be one-second television spots during Super Bowl XLIII. The ads, which feature the brands popular deliveryman, hope to reinforce High Lifes commitment to brewing a good, honest beer at a great price. Miller has also launched a website to compliment the 1 second Super Bowl ad campaign, 1 second ad com.

Miller High Life is all about high quality and great value, so it wouldnt make sense for this brand to pay $3 million for a 30-second ad, said High Life Senior Brand Manager Kevin Oglesby. Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle.



The Super Bowl ads were created by Saatchi and Saatchi, NY and this is a brilliant advertising campaign, we expect no less from Saatchi.