The Power Of Simplicity and How To Achieve It

The power of simplicity, presentation by João Paulo Reis Alves and demonstrates why simplicity is important, how powerful it is and how it can be achieved. Not sure that simplicity works huh, pay attention to it's power in the slide when he demonstrates how effectively large companies like Mac and Google have tremendous success with the power of simplicity.
It was inspired by John Maeda's fantastic book The Laws of Simplicity, edited by MIT Press.

The Simplicity slide is the brilliant work of João Paulo Reis Alves, send him some respect it is well deserved.
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