Nike Hyperize Don't Criticize Music Video

Nike has gone from creating commercials to music videos now too, The Nike music video for Don't Criticize Hyperize stars NBA players Andre Iguodala, Mo Williams, Kevin Durant and Rashard Lewis. The stars take on new aliases for the video as well and they are: Fog Raw, Velvet Hoop, Chief Blocka and Ice-O showin.It will air on MTV, MTV2 and BET. the song Hyperize is the work of DJ QUIK, the lyrics by Brandon Pierce and Mike Warzin.

Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Agency Executive Producer: Ben Grylewicz
Agency Producers: Tieneke Pavesic, Jeff Selis
Production Company: Streetgang Films, Los Angeles/Furlined, Los Angeles
Director: Andreas Nilsson
Executive Producers: George Meeker, Jason Botkin
Line Producer: Jasper Thomlinson
DP: Shawn Kim
Editorial: Final Cut
Editors: Logan Hefflefinger, Stephen Burger
Post Producer: Jennifer Miller
Post Executive Producer: Siama Awan
VFX Company: The Syndicate
Lead Flame Artist: Mike Ek
Flame Artist: Kevin McDonald
VFX Producer: Robert Evans
Composer & Producer: DJ QUIK
Lyrics: Brandon Pierce, Mike Warzin
Mix Company: Eleven
Mixer: Jeff Payne
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