Sony PlayStation 3 Slim Commecial The Play Face

The new PS3 Slim ad from Japan created by Wieden & Kennedy create a really new ad for the Slim featuing nothing but the faces of happy gamers as they enjoy heir PS3 Slim. Be honest you know you've made some of these same faces when you play too.

Agency: Wieden + Kennedy, Tokyo
Executive Creative Director: Sumiko Sato
Creative Director: +cruz
Art Directors: Shane Lester, +cruz
Copywriter: Andrew Miller
Agency Producer: Kenji Tanaka
Production Company: Partizan Darkroom, London
Director: Timothy Saccenti
Producer: Russell Curtis
Executive Producer: Jordan McGarry
Production Service Company: Camp Kaz, Tokyo
DP: Naoki Noda
Editor: Dayn Williams, Cut + Run, London
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