Microsoft Surface Video A Viral Success

A tablet that's a unique expression of entertainment and creativity.
A tablet that works and plays the way you want.
A new type of computing. Surface....

Surface, Microsoft's first promo video created by 22 year old Caleb Slain, a relative unknown in the ad world, might just have Microsoft snubbing their major ad agency partners: Crispin Porter & Bogusky, Deutsch or Razorfish, again in the future after the success of the video (6 million+ views to date).

Caleb Slain said, "I've had no direct contact within the agencies at all, ours was originally supposed to be a product showcase by myself and Keith Rivers." Rivers produced the video.

"We just wanted to make the most awesome, badass video possible, so that when we gave it back to Microsoft they would either love it or we would never work for them again."

Keith Rivers /
Caleb Slain / Facebook
Not bad for a video that was originally created just to show people in the trade how the product looks.
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