Capitalizing on the approaching end of days prediction, Axe have created a new ad campaign titled Axe 2012 that coincides with the "Final Edition" new product line. Even though 2012 is a Mayan prediction and has nothing to do with the Noah's Arc story, Axe has chosen to continue in the same vain as their other successful 'Fallen Angels' religious theme campaign. Nonetheless, the spots production values are top notch with some inventive wood working props and set designs. And as always the sexy Axe formula is present in this one, as the enchanted girls line up 2 by 2 to board the hip new Arc.
