More than just a namesake, Kraken Rum have taken the legend of a mythical sea beast to all facets of their marketing strategies. This includes their antique bottle design, cool label art and now ambitious advertising campaign. The dark spiced rum may be owned by a New Jersey based company called Proximo Spirits, but their effective branding techniques conjure up a much more exotic image. Their tie in with the lore of the beast of the blackset seas works perfectly with the ads stark and stylish look, which is highlighted by the spot's inventive and cool animation.
