T-Mobile's Angry Birds Promotional Ad Campaign is Right on Target

Now that T-Mobile offers the Apple iPhone they too are joining in on the fun world of apps and there is no bigger app in the world right now than Angry Birds. The phenomenally successful video game's popularity has been sky rocketing for it's creators Rovio Mobile ever since it's release in late 2009. In an attempt to cash in on the Angry Birds craze, much like they did earlier this year with their Royal Wedding spoof ad, T-Mobile have created a clever ad where they have reproduced a life-size version of the popular puzzle game.  The spot was shot in Spain and as the footage demonstrates,  it appears to be a smash hit.  

Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH
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