Stella Artois New Ad "Respect" Proves Chivalry is Not Dead

Ad agency Mother London have created a clever new take on the classic chivalry tale with a beautifully shot 1 minute spot for client Stella Artois. The extended version spot titled "Respect" was shot in the historic city of Prague and features a gallant young man using every article of clothing at his disposal to impress the girl. The stylish strip teasing spot ends however with the gentlemen giving the ultimate mark of 'respect' to the pint of Stella. In one of the cool scenes the ad even pokes fun at itself as the gorgeous girl acknowledges that they are in a commercial.

Agency: Mother London
Director: Patrick Daughters
Producer: Matthew Fone
Line Producer: Charlotte Marmion
Director of Photgraphy: Martin Ruhe
Editor: Joe Guest
Post Production: The Moving Picture Company
Post Production Producer: Julie Evans
VFX Supervisor: Bill McNamara
Production Company: Riff Raff Films
Production Company: The Directors Bureau
Local Production company: Unt Sofa
Line Producer: Filip Hejduk
Line Producer: Petra Ondrickova
Production Manager: Veronica Lencova
Production Designer: Petr Kunc
1st AD: Shakir Hafoudh
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