Creativity is inherent in the Lego brand and their 'Imagine' ad campaign demonstrates this image perfectly. But what makes this latest clever Lego ad stand out from the rest is how they used the surrounding environment as part of the composition. The 3 clever bus shelter ads titled 'Whale', 'Caterpillar', and 'Monster' was created by Ogilvy Malaysia and their talented local team of Lego artists and builders.
Credits:
Advertising Agency: Ogilvy Malaysia
Exe Creative Director: Gavin Simpson/Robert Gaxiola
Creative Director: Eric Yeo
Art Director: David Stevanov
Copywriter: Greg Rawson/Ross Fowler
Illustrator: Tan Tsun Wen Andrew/
David Stevanov/Greg Rawson
Lego Artist: Nicholas Foo
Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam
