KLM Live Reply on Twitter Promo Spot

Airline KLM just took customer service to whole new level with the use of Twitter.
KLM will answer every tweet and post in person, within an hour.

KLM now responds to your questions within the hour via their Twitter account. To promote their social media service, for 1 day the KLM Reply saw 140 KLM employees give unique replies to friends and followers tweets and posts, by assembling the answer live before their eyes using a living alphabet. All within the hour, now that's pretty cool.
Promo spot music credits: "Feel it" by Ferry Corsten
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