Twofifteenmccann unleashes “An Endangered Species," new live action trailer for Xbox’s Forza Motorsport 4 Electrifying skills of award-winning stunt driver Martin Ivanov and the voice of Top Gear’s Jeremy Clarkson deliver an adrenaline-pumping film This week, twofifteenmccann debuted "An Endangered Species," a short live-action film to introduce Forza Motorsport 4 for Xbox 360.
Developed by Turn 10 and published by Microsoft Studios exclusively for Xbox 360, Forza Motorsports 4 launches worldwide on October 11. “An Endangered Species” is a rallying cry for car lovers worldwide and a visceral illustration of something many have come to realize -- the real world has become an unfriendly place for those who truly love automobiles. Economic concerns, environmental regulations, clogged motorways and a myriad of other restrictions all appear to threaten the very existence of the car enthusiast.
Though the opportunities to have heart-racing experiences in the real world are becoming fewer and fewer, Forza Motorsport 4 offers a place to explore car passion freely without fear of speed traps or other impediments. twofifteenmccann brought together an elite team of automotive talent to create “An Endangered Species.”
Widely acknowledged as one of the best stunt drivers in the world, Martin Ivanov stars as lead actor and stunt driver. Ivanov’s work in such feature films as Quantum of Solace, The Bourne Supremacy and The Bourne Ultimatum contain some of the most exciting driving sequences ever put to film. Jeremy Clarkson, host of the hit BBC TV series Top Gear, provides the voiceover.
Twofifteenmccann partnered with production company MJZ and acclaimed director Nicolai Fuglsig on the project which was shot on location in Uruguay. The "An Endangered Species" trailer debuted on Monday October 3 on TopGear.com and will be seen on Xbox.com and other digital properties as well.
Other campaign elements including TV, online videos, and print will support the launch of the game as well. twofifteenmccann is a creative and strategic agency specializing in media agnostic ideas for brands.
Based in San Francisco and part of Interpublic, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include: The Coca-Cola Company, HP and Microsoft Xbox, among others. twofifteenmccann’s partnership with McCann Erickson enables the company to deliver creativity at scale
Credits:
Spot Client: Xbox
Product: Forza Motorsport 4 Spot
Title: Endangered Species
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Associate Creative
Director/Writer: Joe Rose
Art Director: Rey Andrade
Director of Integrated Production: Tom Wright
Senior Agency Producer: Kate Morrison
Business Director: Peter Goldstein
Management Supervisor: Luke Lamson
Account Executive: Stephanie Scott
Business Affairs Director: MaryBeth Barney
Production Company: MJZ
Director: Nicolai Fuglsig
DP: Ben Serensin
Executive Producer: Emma Wilcockson
Producer: Suza Horvat
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Editorial Assistant: Jacob Keuhl
Visual Effects: The Mill
3D Lead Artist: Chris Bayol
2D artists: Tara DeMarco, Andy Bate, Elad Offer
Executive Producer: Sue Troyan
Producer: Sabrina Elizondo
End Titles and Animation: Imaginary Forces
Telecine: The Mill Colorist: Adam Scott
Original Music: Human
Producer: Jonathan Sanford
Sound Designers: Rohan Young @ Lime Studios Rick Russell @ Final Cut
Mix: Lime Studios
Mixer: Rohan Young
Audio Producer: Jessica Locke
via:scaryideas.com
