New Goodfella's Pizza ad entitled The Scoop features a cranky newspaper editor who wants a story and his pizza, the star of the spot is the kid who who see's Maria Sofia who tells him to eat the pizza. Credits: Advertising Agency: Mother, UK Director: Garth Jennings Production Company: Hammer & Tongs Producer: Nick Goldsmith Editor: Dominic Leung / Trim Post Production: Mark Stannard / MPC Audio Post-Production: Sam Robson / Factory DOP: Simon Chaudoir