Royal New Zealand Air Force went to the ad agency Saatchi & Saatchi and had a brilliant ad campaign created to promote their recruiting arm of RNZ Air Force.
A YouTube game was designed on their YouTube page that allows you to control a helicopter remotely, the interactive game also allows users to queue up for a spot in the game right from YouTube. You pick your own mission then fly your helicopter through some dangerous terrain. You can control a webcam that fly's through small, 3D models of New Zealand's terrain, all housed in an Air Force Base.
The game is open to anyone anywhere in the world provided you have an internet connection.
The campaign includes TV spots and other online promotions. You can check the game out here on youtube.
Game Demo below
Agency: Saatchi & Saatchi New Zealand
Client: Royal New Zealand Air Force
Creative Director: Scott Huebscher
GAD: Elaine Bickell
Exec. Digital Producer: Kevin Sherman
Digital Producer: Linda Krug
Producer: Anna Kennedy
Front-end development and design: RESN
Electronics: Paragon Electronic Design
Model: Kennedy Modelmaking