The Hyundai iPark app ...Really?

A new app from Shalmor Avnon Amichay/Y&R tries to make parking that much easier for Hyundai drivers. The agency wanted to reach a younger audience, and so the new app helps you figure out whether you can fit into a parking space, as well as remembers where you parked and helps you find nearby service centers.

How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook. After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Tzur Golan
Executive Interactive Directors: Sagi Blumberg, Roy Cohen
Executive Client Director: Adam Polachek
Art Directors: Dan Kashani, Adva Alon
Copywriter: Nadav Raviv
Supervisors: Alon Segal, Merav Greenshtein
Account Manager: Gadi Margulian
Production Company: Pitchipoy Animation Productions
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