The first commercial for the new Mentos gum UP2U gives us a young man enjoying the fact he has a choice in gum, things go wrong, people flee the room, a tiger talks....go figure.
Credits:
Advertising Agency: The Martin Agency, USA
Agency EP: Brett Alexander
Agency Senior Producer: Dan Kaplan
Chief Creative Officer: John Norman
Group Creative Director: Fabio Costa
Creative Group Director: Keith Cartwright
Associate Creative Director: MIke Lear
Associate Creative Director: Dustin Artz
Copywriter: Mike Lear
Senior Art Director: Dustin Artz
Production Company: @radical.media
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Director: Steve Miller
DOP: Jeff Cutter
Production Designer: Zach Matthews
Editorial Company: Whitehouse Post
Editorial Company EP: Corina Dennison
Producer: Lauren Hertzberg
Editor: Matthew Wood
Assistant Editor: Tim Quackenbush
Post Facility: The Mill
Telecine: Fergus McCall
Telecine Producer: Claudia Guavara
Colorist: Fergus McCall
Visual Effects Company: The Mill
