Protection Bar finds our wise guys walking into a bar to offer their services to the bar owner. When he declines, the thugs persist, reminding him that bad things can happen to people who decline the kind of protection they're offering. Unfazed, the bar owner shows them a bottle of Miller Lite with the new Taste Protector cap to demonstrate that he has all the protection he needs.
When it comes to locking in the great pilsner taste, some may say that Miller Lite is in the protection business!
Client: Miller Lite
Spots Title: Protection Bar, Protection C-Store
Air Date: May 2009
Art Director: Todd Durston
Copywriter: Berk Wasserman
CD: Chuck Rudnick
Producer: Jody Murrie