BP Fuel Ultimate Takes You Further Advert

A new advert for BP titled "Ultimate Takes You Further". Here's the their claim..."On average, BP's Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates that very fact!
I'd like to know how all those people are going to fit in your fuel tank.
The best part of this commercial is the music, by Buller & Bang and the song is called "Little Puzzle".

Spot Credits:
Agency: Ogilvy London
Advertiser: BP
Project name: BP Ultimate Takes You Further
Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP
Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient.
Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising)
Copywriter: Alan Morrice, Paul Diver
Art director: Alan Morrice, Paul Diver
Planner: Rupert PriceTim Jones
Media agency: Mindshare Worldwide
Media planner: Charles Young
Director: Greg Gray
Editor: Deliverance, South Africa
Post production: Black Ginger, South Africa
Audio Post propduction: Ben Leeves @ Grand Central Sound Studios
Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digital
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