The best part of this commercial is the music, by Buller & Bang and the song is called "Little Puzzle".
Agency: Ogilvy London
Project name: BP Ultimate Takes You Further
Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP
Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient.
Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising)
Copywriter: Alan Morrice, Paul Diver
Art director: Alan Morrice, Paul Diver
Planner: Rupert PriceTim Jones
Media agency: Mindshare Worldwide
Media planner: Charles Young
Director: Greg Gray
Editor: Deliverance, South Africa
Post production: Black Ginger, South Africa
Audio Post propduction: Ben Leeves @ Grand Central Sound Studios
Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digital