Rascal Flatts Hersheys Chocolate all Rascally

In the latest ad for Hershey's via Arnold NY, jumP editor Michael Saia put his clever cuts to the beat of country superstars Rascal Flatts in a spot that celebrates the pure gooey goodness of a Hershey's chocolate bar.In Rascal Flatts, the country music phenomenon of the same name shows up at a neighborhood barbecue to perform while the neighbors help craft that classic summertime treat: a smores sandwich. Nothing says summer like a homemade smores with Hershey's chocolate. For a limited time, on specially marked wrappers, is a chance to win your own backyard barbecue featuring a live performance from Rascal Flatts, courtesy of Hershey's. It just wouldn't be summer without them.

The credits behind the Rascal Flatts Advert:
Client: The Hershey Company
Spots Title: Rascal Flatts :30
Air Date: May 2009
Agency: Arnold NYC
CCO: John Staffen
Creative Officer: Ken Ferris
SVP Group Dir.: Lauren Foreman
EP: Tim Speidel
Production Company: HSI
Director: The Malloys
E P.: Rebecca Skinner
Producer: Tim Lynch
Editorial: jumP
Editor: Michael Saia
Asst. Editor: William Zitser
Managing Director: Dee Tagert
Executive Producer: Elizabeth Krajewski
Finishing: Manic
Flame Conform: Eric Gelgand
Animation: Digital Kitchen
VFX Producer: Christos Mountzouros
Audio: Manic
Mixer: Stephane Guyot
Audio Post: Sound Lounge
Mixer: Keith Reynaud
Shoot Location: Los Angeles