Coke Introduces The Mother Energy Drink and a Theme Park Too

Coca-Cola Australia introduces a the new energy drink "Mother" into the Australian market and gives us a brilliant new theme park called "MotherLand" to accompany this great new ad campaign created by "Smart".
Credits:
Advertised brand: Coca Cola of Australia
Advert title(s): Motherland
Headline and copy text (in English):
Advertising Agency: Smart, Sydney
Agency website: http://www.smartinc.com.au/
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia
Published: April, 2010
Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.