Warburtons "Burnt Toast" Advert

Set to the music of Daniel Barber's "Adagio For Strings" the newest advert for Warburtons entitled "Burnt Toast" is a somber yet entertaining ad, guess they really do care that much at Warburtons.
Credits:
Brand: Warburtons
Agency: RKCR/Y&R
Agency Country: UK
Agency Producer: Ruth Bradley; Amanda Gower
Creative Director: Mark Roalfe
Creative: David Godfree; Mark Waldron
Director: Guy Manwaring
Production: Sonny
Producer: Alice Grant
Director of Photography: Nanu Segal
Post Production: Absolute Post
Editor: Mark Edinoff (The Quarry)
Music: Daniel Barber, Adagio For Strings