Heineken asks us whats better a beer with friends or a romantic evening at the movies with your girlfriend in this new viral ad created by the Italian ad agency JWT, Milan.
Heineken invited a huge audience to a free premier of a fake movie. Pretty cool idea thumbs up to the team at JWT and Heineken for making great ads and marketing campaigns over and over. Credits: Advertising Agency: JWT Milan, Italy Executive Creative Director: Pietro Maestri Creative Director: Bruno Bertelli Head of art: Cristiana Boccassini Art Director: Marco Viganò Copywriters: Cristiano Tonnarelli, Michele Picci Director: Fabrizio Squeo
