With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas