Be That Woman, new TV ad for a Washington area woman's foundation is one of the most powerful ads I've seen in some time. The simplicity of the animation, the effect the music has and the message brought tears to my eyes.
Produced by RP3 Agency on behalf of the Washington Area Woman's Foundation, this tale of one woman's journey from a position of need to one of strength shows the power of investing in women and girls. Credits: BeThatWoman.org Story by RP3 Agency Animation by Candy Guard/Sherbet Original music by Clean Cuts Post Production by Cerebral Lounge.