Serenity Now Means "Kids Later" in New Tulipan Condom Print Ad Campaign

Condom print ads have always been a favorite genre of mine, as the subject matter lends itself well to the medium.  In this great new print ad campaign titled 'Kids Later', condom makers Tulipan have created a very effective series of ads.   The 3 shots titled 'Puppies Birthday', 'Sand Castle' and 'Sleeping' all narrate the campaigns message of planned parenthood perfectly.  Clearly the clever ads are geared toward a specific demographic I like to call  "lucky".

Credits:
Ad Agency: Young & Rubicam, Argentina
General Creative Director: Martín Mercado Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg Art Director: Matias Varise
Photographer: Juan Mathe
Retoucher: Dani Romanos

Olvarit Baby Food Creates the Cutest Culinary Event

A unique taste testing campaign by Nutricia and their Olvarit babyfood brand was launched in their native country of Belguim to rave reviews. From the companies mailing list, Olvarit invited 20 lucky babies and their parents to one of Europe's finest restaurants, De Pastorie for the exclusive meal. The clever promotion was organized by Belgian ad agency Duval Guillaume Antwerp/Modem, who documented the event to create the accompanying advert.

Credits:
Advertising Agency: Duval Guillaume, Belgium

Lamborghini Aventador "Triumph" Ad Film is a Relentless Force

Luxury sports car companies like Lamborghini and Ferrari have such an iconic brand they really don't have to advertise, as few of us will ever be able to purchase such a vehicle. So when the Italian automaker does choose to make a rare appearance in the commercial advertising game, it's usually done for vanity or to launch a new model. Either way you know it's going to special and this spot is no exception. Stark landscape imagery and dark music are the backdrop to this 3 minute epic film ad, that features the new Lamborghini Aventador race through a treacherous desert.

Credits:
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Soenke Schmidt
Copywriters: Sandra Eichner, Adrienne Tonner
Art Director: Rouven Steiman
Agency Producer: Felicitas Stahnke
Consultant: Steffen Schwab
Production: Sehsucht GmbH Hamburg, Germany
Service Production: Slim Pictures L.A,
USA Director: Ole Peters
DOP: Jordan Valenti Aerial
DOP: Kurt Soderling
Pilot: Lance Strumpf
Precision Car Driver: Rich Rutherford
Set Supervisor: Timo von Wittken
Concept Design: Anja von Harsdorf
Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson
Head Of 3D: Timo von Wittken
3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer
Head of Compositing: Florian Zachau
2D Artists/Compositing: Yacoob Essack, Markus Gratl
Mattepainting Artist: Marco Iozzi
Technical Director: Martin Chatterjee
Editor: Stephan Wever
Executive Producer: Martin Woelke
Producer: Andreas Coutsoumbelis, Jan Tiller
Music: DamienDamien
Sound Design: Supreme Music

Jack Daniel's "King Bee" Has to Be the Coolest Bee in Advertising History

Jack Daniel's introduces us to their new whiskey brand Tennessee Honey with a great new product launch ad campaign titled 'King Bee'. The legendary whiskey company, along with ad agency Arnold Worldwide have created a great spot that features incredible visuals that combine 3D animation with live action scenes. The results are visually astounding, as we follow the cool bee smashing his way into the new sweet brown nectar.

Credits:
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Copywriter: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti

Post-it Notes Super Sticky Message for Will and Kate

3M's Post-it Super Sticky Notes helps congratulate Will and Kate with a clever new Royal Wedding ad. With the overwhelming popularity of T-Mobile's dancing homage commercial of the Royal Wedding, other advertisers like 3M are hoping for a similar response. This advert may not go viral like T-Mobile's spot, but it is still an ingenious advert with the copywrite that reads "May you stick together forever". Apparently the guy on the ladder is not part of the ad.

Credits:
Advertising Agency: OgilvyAction, London, UK
Creative Director: Paul Garner
Art Director: Giulia Pignone
Copywriter: Grant Codron
Illustrator: Don Wilson
Photographer: by Tapestry
Photography: Geoff Caddick / PA Wire

Budweiser's "Poolball" Finally Brings Soccer and Nightlife Together

Ad agency Ogilvy Argentina have developed an innovative new campaign for Budweiser they coined “Poolball”. The cool idea is a combination pool and soccer game that Budweiser put on as a special event in Buenos Aires. The successful spectacle featured high energy music, mirrored balls, hot women and of course beer. It is no wonder than that the new mock sport is now on tour in bars all over Argentina. I haven't seen this much buzz about a mash up sport since the South Park creators invented "BASEketball".

Credits:
Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

Sofia Vergara Beckons for David Beckham in New Diet Pepsi Ad

In Diet Pepsi's new commercial titled 'Beech Tweet', the sexy and funny Sofia Vergara demonstrates both the power of Twitter and the star power of David Beckham to quickly disperse a crowd. The Colombian born actress, best known for her role as the demanding and pampered Gloria on the hit comedy show 'Modern Family', continues her Diva ways with a great performance in the funny new Pepsi spot. And just like David Beckham's brief appearances on the soccer field as of late, his 5 second cameo in the TV commercial is a testament to his A-list status in the celebrity endorsement game.

Credits:
Advertising Agency: TBWA\Chiat\Day, Los Angeles
Global Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Interactive Creative Director: Marlon Hernandez
Associate Creative Director: Gregg Clampffer
Art Directors: Helena Skonieczny, Mindy Benner
Copywriter: Suzanne Sherwood
Music: Elias

Friskies Does the "Wet Dog" Shake in Dog Dissing Ad

In a fun attempt to persuade people to prefer cats over dogs, Friskies have created their clever 'Get a Cat' ad campaign demonstrating the drawbacks to canine ownership with the series best spot 'Wet Dog'. The commercials concept is simple yet effective with the ad's single uncut shot of a wet dog shaking itself off in slow motion. Either you can enjoy the spot on the simple level of watching a dog make a big mess or you can marvel at the unique method dog's have created for themselves to dry off. The science behind the wet dog shake is actually pretty astounding, as the dogs body is spinning in 3 different directions simultaneously. Research in this area is actually leading to advancements in drying technology - so take that cats.

Credits:
Agency: JWT Johannesburg

Sperm Bank Creates a Sperm Bike for Their Special Deliveries

Nordisk Cryobank - Europe's leading sperm banks,  has  created an environmentally-friendly alternative to deliver their sperm samples to fertility clinics around the Greater Copenhagen Area.





  

The clever idea transports the precious cargo in a C02-friendly manner with it's ingenious cooling system.










  

The custom-designed bike is a clever way to promote the company while performing it's time sensitive function.


 

Peta's Naked Truth About Vegetarianism with NBA Scout Bonnie-Jill Laflin

Peta campaigns have always been designed to shock and subsequently spark a conversation about the issues that are important to them, and this latest print ad campaign from the controversial animal rights activist group follows this method of operation perfectly. By placing NBA's first and only professional scout Bonnie-Jill Laflin naked in front of high school lockers with copy that speaks about the benefits of vegetarianism, the print ad campaigns message geared toward young females and their body conscience angst is sure to get both positive and negative attention - clearly Peta's intention.

Hell Pizza Hopes To Sell "Hell Cross Buns" with Jesus Reference

A sure fire way to create some attention for any advertiser is to mention the name Jesus in the copy. To make this known adage even more controversial and possibly blasphemous is the fact that the actual advertiser is Hell Pizza, a New Zealand based fast food joint that branded themselves with demonic imagery. To be fair, ad agency Barnes, Catmur & Friends are being true to their clients brand, even though they may have made a deal with the devil.

Credits:
Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Photographer: Sam Mahayni
Retoucher: Grant Allen
Account Director: Sally Willis

Stihl Box Ad Shows You How To Trim Her Hedges

From French ad agency Publicis Conseil comes a hilarious new TV spot titled 'The Gardener'. A type of homage to the classic film 'The Graduate' - look for the famous money shot camera angle between the legs, the funny ad features a similar situation where the hired help shows off his power tool skills to an attentive and sexy trophy wife. Even though we have all seen this played out scenario a million times, this spot still pulls off a clever and effective advert, as Stihl Box has come up with a playful way to demonstrate the versatility of their gardening tools.

Credits:
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Account Managers: Edouard Pacreau, Stéphane Gaillard, Eric Hazout, Sylvie Tavares
Film director: David Gray
Inhouse TV Production: Nathalie Levincent, Pierre Marcus/WAM
Production company: Carnibird

Nike Golf Ad "The Arrival" Replaces a Tiger with a Black Stallion

As part of Nike's popular Golf brand and to promote their new 20XI golf balls, they have released a cool commercial which features a gorgeous thoroughbred in lieu of their previous cash cow - Tiger Woods. The impressive looking spot was directed by well known cinematographer Ellen Kuras, who's creativity and skills in this area are not lost on this wild looking ad. Utilizing the latest in digital Phantom camera technology, the spots use of timing and speed effects are top notch with incredible results.

Credits:
Agency:Wieden + Kennedy Portland
Creative Director:Hal Curtis
Copywriter:Eric Samsel
Art Director:Lee Jennings
Producer:Jeff Selis
Executive Creative Director:Mark Fitzloff
Executive Creative Director:Susan Hoffman
Agency Executive Producer:Ben Grylewicz
Prodution Company:Park Pictures
Director:Ellen Kuras
Executive Producer:Jackie Kelman Bisbee
Producer:Caroline Kousidonis
Director of Photography:Ellen Kuras
Editorial Company:Joint Editorial
Editor:Peter Wiedensmith
Post Producer:Shelli Jury
Post Executive Producer:Patty Brebner
VFX Company:The Mission Studio
VFX Supervisor:Michael Pardee
Creative Director:Rob Trent
VFX Producer:Diana Cheng
Sound Designer:Peter Wiedensmith
Mix Company:Lime Studios
Mixer:Lindsey Alvarez

T-Mobile Makes a Big Entrance with Timely "Royal Wedding" Ad

Jumping on the Royal Wedding craze, T-Mobile and world renowned ad agency Saatchi & Saatchi have created a new ad celebrating the upcoming Royal nuptials between Prince William and Kate Middleton. Featuring William and Kate look-a-likes and the upbeat music of East 17, the fun commercial is an effective strategy from T-Mobile as they outwardly congratulate but ultimately cash in on the British Royal Wedding.

Credits:
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Paul Silburn
Creative: Lovisa Almgren-Falken
Copywriter: Paul Silburn
Art Director: Lovisa Almgren-Falken
Account Handlers: Laura Mills, Sarah Campbell, Charles Pym
Producer: James Faupel
Production Company: Gorgeous
Director: Chris Palmer Editor: Paul Watts @ The Quarry
Producer: Michaela Johnson
Post-Production Company: The Mill
Audio Post-Production Company: Ben Leeves @ Grand Central
Media Buying Agency: Mediacom Media
Planner: Anna Berry

Terminix Ambient Ad "Termite Fries" is No Pest for Passerby's

Here is a great example of clever ambient advertising at it's best. The very original idea to use french fries to sell pest control services was pulled off by Terminix and ad agency Publicis Dallas. This low cost promotional display is worth it's weight in advertising gold, as it's simple yet effective use of wood studs to portray french fries is ingenious. Clearly borrowing from McDonald's, Terminix was able to benefit from their iconic french fries image to get their message across that termites eat 24 hours a day.

Credits:
Advertising Agency: Publicis Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Julia Melle
Creative Director / Art Director: Pete Voehringer
Creative Director / Copywriter: Steve Grimes
Director of Print Production: Katy Theiss
VP/Management Supervisor: Molly Mann
Planner: Klaudia Flanigin
Production Company: SEE Pictures
Photographer: Scott Harben
Executive Producer: Donna Baker
Producer: Alicia Conner

Don't Judge A Book Store Print Ad By It's Cover

With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.

Credits:
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo

BiC "Roborazor" Ad Attempts to Make a Sharp Point in the Shaving Technology Genre

As part of BiC Flex 4 new ad campaign, the company better know for making pens and lighters have created a spoof ad that takes a clear shot at their razor blade competitors. In the satirical spot titled 'Roborazor', BiC invents a fictional hands free shaving experience that includes 11 rotating micro blades. Ironically, the company that invented the first ball point pen is not the first advertiser to create a parody advert about the razor blade industry and their drive to out do each other with their so called leading edge shaving technology - remember Gillette's 'MagmaCore Extreme'.

Credits:
Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Aaron Starkman
Art Directors: Simon Au, Jon Lane
Copywriter: Andrew Caie
Copywriter/Producer: Liliane Clune

Walmart Does Not Want to Get "Stuck" Behind the Latest Ad Trends

Walmart along with The Martin agency have created a fun new TV spot as part of the retail giants clear intention to regain some of it's former successes. Simply titled 'Stuck', the cute commercial features an eclectic and strange shopping list, that in the end helps a kid get out of a tight situation. These family oriented ads have proven successful this year with popular spots like Volkswagen 'The Force' leading the trend. With that in mind Walmart have created the perfect advertisement to renew their low price styled mantra campaigns. Replacing the former 'Save Money, Live Better' the new spots slogan 'Low Prices. Every Day. On Everything', is a great start for a familiar direction.

Credits:
Agency:The Martin Agency
CCO:John Norman
GCD:Joe Alexander
CD:Vanessa Fortier
Copywriter:Trent Patterson
Copywriter:Deric Nance
Art Director:Matt Davis
Art Director:John Szalay
Director of Integrated Production:Steve Humble
Agency Executive Producer:Dan Kaplan
Agency Producer:Christina Gilmartin
Production Company:Furlined
Director:Brian Aldrich
Editorial:Beast
Editor:Adam Svatek
VP/Executive Producer:Eriks Krumins
Senior Executive Producer:David Thorne

Big Bloom Bubble Gum Publicty Campaign is Full of Hot Air

I guess the people in Thailand have not heard of the 'Balloon Boy', as gum maker Big Bloom have created a  marketing ploy that is very reminiscent of the failed publicity stunt.   In all fairness, bubble gum lends itself well to the simple stunt gag when as all you need is a big pink balloon.  The  idea of a boy flying off on a big bubble of gum is nothing new either, as previous print ads from Pringles and rival gum makers HubbaBubba and SuperBomba all attest to.

Credits:
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wuthinan Jindafai
Copywriter: Asana Kaoian

Mattel's Uno Stacko Knows "One Mistake Can Blow It All" for their New Print Ad Campaign

One of the world's most popular children's games Uno has taken a very adult oriented direction in their latest advertising campaign to promote a new spin on the classic card game  with Uno Stacko.  Enlisting  ad agency Ogilvy & Mather, the game maker have created  controversial and unapologetic print ads titled 'Cyclist' and 'Queen'.  The adverts are not only great examples of clever copywrite, with the campaign's perfect slogan 'One Mistake Can Blow It All', but the strategic photos clearly tell the  biting narrative while demonstrating the game play. 

Credits:
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia, USA
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José   Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographers: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga
Production: Rhayuela Films

Tropicana Uses "Natural Energy" for an Illuminating Ambient Ad

Fruit beverage company Tropicana have created a cool new billboard ad campaign titled 'Natural Energy' that harnesses the power of oranges to light up a neon billboard. The clever idea took 3 months to create from inception, as it took thousands of copper and zinc spikes to illuminate the ingenious French ambient ad. The huge multi-cell poster ad was produced by Unit9 in collaboration with the director Johnny Hardstaff, who also made an accompanying video that demonstrates the workings behind the organic powered advert.

Credits:
Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev

Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC

"Real Men Don't Buy Girls" Ad Campaign Features Hollywood's Real Men

A great new ad campaign to promote awareness to stop the world wide problem of child sex slave trafficking features some of Hollywood's biggest stars. The campaign was created by Demi Moore and Ashton Kutcher and their DNA Project, as part of their personal fight against the child sex trade. The important campaign takes a less serious and offbeat approach to a difficult and taboo topic to discuss. With a "Funny or Die" feel to the series of PSA ads, the sure to be viral you tube styled videos stars such huge celebrities as Bradley Cooper, Jamie Fox, Sean Penn and Justin Timberlake. The funny spots all end with shots of framed photos of Hollywood's real men with gorgeous female stars like Eva Longoria posing the campaigns central message directly to the male viewers, are you a real men too?

Real Men Know How To Use The Remote starring Jamie Fox


Real Men Know How To Use An Iron starring Sean Penn


Real Men Prefer A Close Shave starring Justin Timberlake


Real Men Know How To Make A Meal starring Bradley Cooper

StubHub Hopes for a Dream Like Experience for Their First Ever TV Ad

A companies inaugural TV commercial is always an important one, as it both sets the tone for future campaigns and will often be a viewers first impression of the advertiser.  Similar to Groupon's successful jump into mainstream advertising,  now the world's  largest event ticket website StubHub is hoping to brand themselves as the place to go to get dream tickets for any event.  Continuing that  dream theme, StubHub and ad agency  Duncan/Channon have created a fantasy filled  TV spot titled 'Concert', that  includes a foot rubbing rock star and a tiger in a hot tub.  And just like a dream, StubHubs is hoping you don't forget this one.

Credits:
Ad Agency: Duncan/Channon, San Francisco
Production: Tool of North America
Director: Geordie Stephens
Account Director: Eric Dunn
Executive Creative Director: Parker Channon
Associate CD/Copywriter: Dave Knox
Associate CD/Art Director: Ken Hall
Exec Agency Producer: Christine Gomez
DoP: Karl Walter Lindenlaub
Post production: Lyra Rider
Account Executive : Jenn Gbur
Executive Producer : Brian Latt
Producer : Richard Berman
Editorial company : Barbary
Post Editor : Bob Spector
Editorial Executive Producer : Kristen Jenkins
Post EFX company : The Mission
Post EFX Creative Director : Rob Trent
Post EFX Executive Producer : Michael Pardee
Music Company : Barking Owl Music
Executive Producer/Creative Director : Kelly Bayett

Gravity Meets it's Archenemy in ASICS 'Levitation' Ad

A cool 72 square foot shoe was built to demonstrate the anti-gravity possibilities of Japanese athletic apparel company ASICS and their new ultra-lightweight GEL-Blur33 line of footwear. The clever spot pulled off a pretty ingenious and original floating shoe effect and even more impressive is they did it without the use of any CG technology or special effects.  Like watching art in progress, it is nice to see an advertisement that does not rely too heavily on technology, but more on the creative ingenuity of the human mind.

Credits:
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Kevin Lukens
Art Director: David Reyes
Art Director: Ali Filsoof
Copy Writer: Schuyler Vanden Bergh
Account Supervisor: Danielle Chalin
Group Account Director: Michael Catanzaro
Agency Producer: Mickey Strider
Director: Alex Ogus
Production/Editing: TWC

Brazilain Jewelery Print Ad Poses Both Style and Substance

This print ad campaign by Brazil's Aparecida Jewelery is an intriguing and contradictory ad with a dual message of female empowerment and  a self-esteem that can only be derived with designer jewelery. The first 2 print ads titled 'Few Grams' and 'High Heels' are polar opposites from the later titles 'On Their Knees' and 'Small Box'. Intentional  or not, the advertisement's copywrite does create a pragmatic dialogue that we all face in our increasingly material world.

Credits:
Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patrícia Reis
Art Director: Bruno Ramos
Copywriter: Igor Oliveira

Share a Seat with Prime TV's Comfy Couch Bus Shelter Ad

From Russia comes this cool new bus shelter ad by their national broadcasters Channel STS-Prime TV. The promotion is part of the TV stations celebratory campaign titled '20 years on the same channel'. Art Director and Illustrator Igor Shpeht's clever idea to have the sofa appear like its been around for 2 decades works perfectly with the ads strategic poster placement. The result is a cool couch potato illusion scene for both passerby's and the unassuming transit users.

Credits:
Advertising Agency: Prime tv, Krasnoyarsk, Russia
Creative Director: Igor Shpeht
Illustrator: Igor Shpeht

Electronic Arts -The Sims Goes All 'Medieval' Up In Here with their Latest TV Ad

The worlds best selling simulated video game series The Sims and their creators Electronic Arts have enlisted funny actor Donald Faison to help promote their latest video game release. Best known for his role as Turk in NBC's Scrubs and the hit teen movie Clueless, Faison does a great job in this funny new TV ad. The likable actor demonstrates his natural charm and comic ad-lib skills as he takes us on a virtual tour of the latest in the line of the popular game series with The Sims Medieval.

Credits:
Advertising Agency: Draftfcb, San Francisco
Creative Directors: Tony Vazquez, Colin McRae
Art Director: Gregg Foster
Copywriter: Jeff White
Associate Creative Directors: Amber Justis, Bob Goeldner
Sr Producer: Jeremy Arth
Production Company: Go Films
Director: Dennie Gordon
Visual FX: Shilo
Editorial: Beast San Francisco
Editor: Connor McDonald

Get Loopy with Great New Hotwheels Billboard Ad

Hotwheels of late have been creating some of the coolest new ambient ads to promote their iconic toy car brand and this new billboard is no exception. In this clever new South American campaign, Colombian based ad agency Ogilvy & Mather have created a billboard race car track that appears to be built into a highway overpass bridge.  This billboard not only pulled of an impressive optical illusion for an ambient ad, but  it is a great example  of effective advertising, as the looped track has become synonymous with Hotwheels and their classic toy.   

Credits:
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano/Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez