Ray-Ban Sunglasses newest ad campaign takes us on a techno colored visual explosion with three new 15 second commercials titled "Colorize". The ads are the work of NeverHide, production company Psyop and of course CutWater. The spots are a nice change from the virals we've been seeing for RayBan, well except for Super Chameleon that was great, all 3 spots are included in the clip below, Drill, Seeds, and Paint.
Agency: Cutwater, San Francisco Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips Agency Producer: Mai Huynh Production Company: Psyop, New York/LA Psyop Executive Producer: Neysa Horsburgh Line Producer: Michael Schlenker DP: Jim Matlosz Editor: Brett Nicoletti Post-Production: Psyop Lead Tech Director: David Chontos Lead Compositors: Dave Parker, Lane Jolley Rotoscope: Filaments Colorist: Mark Gethin @ Moving Picture Company VFX: Psyop FX Supervisor: Lane Jolly Mix House: Joaby Deal @ One Union
This is why Saatchi & Saatchi are the creme de le creme of advertising firms, three great new print ad posters for Head & Shoulders created by Patrick Ackmann and Richard Wilkinson for Saatchi Germany. The posters are brilliantly illustrated with the tag lines "Some Things Even We Can't Get Out Of Your Head". The ads titled Granny, Chicken and Dog are not really images that far fetched and I would have to say I've experienced all three situations. I think we have an award winning ad already this year.
Credits: Advertiser: P&G Brand: Head and Shoulders Art Director: Patrick Ackmann Illustrator: Richard Wilkinson
We all know and love the Gecko from the Geico Insurance commercials and it was only a matter of time until an ad agency took the gecko and created a few viral spots. Three parodies were created from three of the most popular YouTube clips, the laughing baby is now the laughing gecko, the Numa Numa guy does his dance with a gecko dancing in the background and lastly the gecko takes a picture a day for two years. Love them or hate them Geico Insurance and the Gecko will go down as one the greatest campaigns ever.
Before you look away, did you notice the dancing gecko dancing in the fish tank in the background?
Numa Numa guy, Gary Brolsma is back with some friends, the Gecko and Kash, the money you could be saving with GEICO.
The Geico Gecko parodies are the work of The Martin Agency full credits here: Client: GEICO Insurance Agency: The Martin Agency, Richmond Prodco: Dreams Factory, Richmond Director: Sunny Zhao Campaign: Gecko Parodies
Automaker Audi continues to produce beautiful commercials for their cars, the latest ad for the Audi Q5 is titled Flip Book. Created by Ogilvy in South Africa the spot is visually appealing and the music is great.
Audi Q5 Flip Book Commercial Credits: Client: Audi South Africa Agency: Ogilvy Johannesburg Production Company: Egg Films Director: Kim Geldenhuys Post production: Black Ginger Executive Creative Director: Fran Luckin Creative Group Head/ Art Director: Robyn Bergmann Copywriter: Stephanie Van Niekerk Head of Broadcast: Lisa Jaffee Producer: Rozanne Rocha-Gray Country: South Africa
Hulu's TV commercial with Seth MacFarlane the creator of Family Guy, the spot titled Giggity Goo is simply great. Seth walks through the ad doing some of his popular Family Guy voices promoting Hulu.
Credits: Agency: Crispin Porter + Bogusky, Miami/Boulder Co-Executive Creative Directors: Andrew Keller, Rob Reilly VP Creative Director: Tim Roper Senior Art Director: DJ Pierce Senior Copywriter: Justin Ebert, Tim Roper Director of Integrated Production: David Rolfe Integrated Head of Video: Matt Bonin Group Executive Integrated Producer: Naomi Yoshii Executive Integrated Music Producer: Bill Meadows Senior Integrated Producer: Chad Hopenwasser Production Company: Hungry Man, Los Angeles Director: Bryan Buckley Managing Partner/Executive Producer: Kevin Byrne Executive Producers: Dan Duffy, Cindy Becker Production Supervisor: Megan Moore Producer: Mino Jarjoura Music: Motive Music Audio Mix: Lime, Santa Monica, CA
Really nice new commercial for Optus titled Whale Song, When it comes to communication anything is possible is the tag line for the Whale spot for the Australian communication firm Optus.
Credits: Client: OPTUS Agency: M&C Saatchi Production Company: Filmgraphics Productions Pty Ltd Director: David Denneen Executive Creative Director: Ben Walsh Creative Group Head, Art Director: Paul Carpenter Copywriter: Ben Walsh & Andy Fleming Agency Producer: Jenny Lee-Archer, Rod James & Loren August Country: Australia
New commercial for Castrol Oil advert is more than just oil, it's liquid engineering titled Family Drama.
Magnatec "Family Drama" from Ogilvy & Mather Singapore plays on the audiences expectation that you want and sometimes need your car to start first time every time. The commercial was shot in Kuala Lumpur using the RED camera and anamorphic lenses. This format delivers a cinematic feel, which helps to build the tension, while also providing interesting lens flair and depth of field. Client: Castrol Agency: Ogilvy & Mather Singapore Production Company: The Feds Director: Sam Bennetts Creative Director: Kevin Geeves Agency Producer: Jude Doss Producer: Sheridan Bott
The latest print ad campaign for Levi's 501 and the Live Unbuttoned campaign. This time Levi's is asking who you want to unbutton, and she is going for the guy who makes her morning latte. There were a series of print ads, this one is the best of the bunch.Advertising Agency: BBH Singapore Executive Creative Director: Steve Elrick Creative Director / Copywriter: Todd Waldron Photographer: Mark Seliger Art Directors: Hoon Pin Kek, Scott McClelland Copywriter: Douglas Hamilton Agency Producers: Rebecca So, Michelle Tan Account Planner: Gwen Raillard Print Production: Asmanic Yang
Great commercial for Porsche, the German automaker creates are fun advertising campaign for their sports car titled Magnet.
Porsche is not afraid to admit the real reason people buy their cars in a fun effective way, the second time you watch the commercial is better. The spot was filmed with a Sony F35 to showcase the cameras low light filming quality. If you notice the music switch in the spot it should familiar, it is Robbi Williams, and they manage to make the spot work for both men and women. Great commercial.
Nike Men vs Women Challenge - new commercial for Nike featuring the Music of Gnarls Barkley and the Song: "Run" (I’m a Natural Disaster. Nike creates a battle of the sexes to see who can accumulate more miles; men vs women, this should be entertaining.
New advert for the Nokia 5800 titled "Tube" is the work of The Mill WK London and Blink Productions. The 30 second commercial for the 5800 Big Sound features the music Pump Up The Volume, directed by Pleix the colorful spot promotes the new Nokia ‘Big Sound’ Touch Screen mobile phone.
Creative Credits for the Tube spot go to: Product: Nokia Title: Tube Agency: Wieden+Kennedy London Creatives:Pat McKay, Feh Tarty Producer:Jon Chads Production Company:Blink Director:Pleix DP:Alex Barber Producer:Annie Hart Editing Company:Work Post Editor:Neil Smith Post Production:The Mill Producer:Sean Costelloe Telecine:Adam Scott Lead Flame:Rich Roberts, Zoe Casey Flame Assist:Adam Lambert 3D Supervisor:Juan Brockhaus 3D:Vince Baertson, Andrew Proctor, Aidan Gibbons Kit:Xsi, Flame
The new Mini Cabrio commercials are great, the Mini doesn't mind any rain and should you dare to cover up during the rain you will be slapped. This commercial for the Mini titled "history" sees people enjoying a drive through history, rom the Roman Ages, through the Middle Ages to the present days who as the song song in the commercial says we don't mind no rain. Mini Cabrio Always Open.
Never put the roof up in your new Mini Cabrio is the claim in the second of Mini's advertising campaign, or the Ninja dudes will get you.
Credits for the spot to follow, if anyone beats me to it please post them in the comments.
The first of it's kind, iPhone begins displaying ads, this is the Dockers Shake To Activat8 ad that features urban street dancer Orbitron (Dufon) of Circle of Fire. Orbitron is also going to ad spots for iPhone games "iBasketball," "iGolf" and "iBowl," and a lifestyle application iTV, users have to shake the iPhone to get Dufon to start dancing on their iPhones.
The ads are the work of Razorfish for Dockers, who say this commercial is the first-ever brand to launch a motion-sensitive ad that makes use of iPhone's accelerometer feature. "Our target is tech-savvy," said Patti Sircus Bender, director of brand marketing at Dockers. "With the introduction of the iPhone and other technologies, it became clear to us we need to talk to our target when and where he's open to our message."
Ms. Sircus Bender said the placement of the interactive ad in gaming applications makes a strong case for the target consumer to engage with the brand. "He's in gaming mode and in the mood to be entertained," she said.
Earth Hour commercial features the artwork of Shepard Fairey and the music of Coldplay, the Vote Earth campaign by WWF is set for March 28th at 8:30pm. This year they are calling for a world global election where they hope to receive 1 billion votes, a vote you cast by switching off your lights for one hour.
I really liked this spot for Earth Hour, the artwork is beautiful and the music sets nice feel, I know I'll be turning my lights out this year, will you?
Agency: Leo Burnett, Sydney Executive Creative Directors: Andy Dillalo, Jay Benjamin Copywriter: Michael Canning Art Director: Kieran Antill Agency Producer: Adrian Shapiro Design Studio: Studio Number One, Los Angeles Creative Director: Shepard Fairey Associate Creative Director: Florencio Zavala Design: Casey Ryder Illustration: Casey Ryder and Philip Lumbang Production Company: Bob Industries,Los Angeles/ Curious Film, Sydney Director: Syd Garon Producer: Peter Grasse (Curious) 3D Animation: Paul Griswold 2D Animation: Travis Blaise, Syd Garon Music: Level 2 Music/Coldplay
New Puma commercial "Lift" features the music of The Magnetic Fields and the song Underwear. The Puma ad created by Droga5 showcases a digitally animated couple engaged in a sensual dance before the Puma sneakers appear at the end of the spot.
Client: Puma Agency: Droga5 Creative Chairman: David Droga Executive Creative Director: Duncan Marshall Art Director: January Vernon Copywriter: Scott Ginsberg Head of Integrated Production: Sally-Ann Dale Agency Producer: Dana May Production Company: MJZ Director: Rupert Sanders Director of Photography: Chris Soos Executive Producer: David Zander, Eric Stern Line Producer: Laurie Boccacio Editorial Company: Spot Welders Editor: Neil Smith, Michael Heldman VFX Company: MassMarket Creative Director (VFX): Cedric Nicolas Troyan Flame Artist: Alex Kolasinski, Sarah Eim, Chris Staves Sound: Sound Lounge Sound Design: Trinitite Studios Sound Designer: Brian Emrich Music: Search Party Music Music Artist: The Magnetic Fields Song: Underwear
Patrick Ewing in the new Snickers commercial, "Get Dunked On By Patrick Chewing" is one funny commercial. Its been some time since I've seen Patrick Ewing or a good Snickers commercial and the wait was worth it after seeing this 15 second spot by TBWA/Chiat/Day, New York.
The two lines are priceless, "Patrick?" and then "Whats up Brian?". Amazing just how effective a 15 second commercial can be when its done right. Thumbs up to the creatives behind the Snickers ad and to Ewing for the impact, thats what I call a slam dunk, I hope someone checked on the guy eating the snickers bar...he is OK right?
Agency: TBWA/Chiat/Day, New York Chairman, Chief Creative Officer: Mark Figliulo Creative Directors: Rob Baird, John Matejczyk Art Directors: Dave Sakamoto, Brad Wood Copywriter: Jonathan Marshall, Ryan Ebner Executive Producer of Media Arts: Matt Bijarchi Senior Producer: Jason Souter Production Company: Furlined, Los Angeles Director: The Perlorian Brothers Executive Producer: David Thorne Head of Production: Earl McDaniel Producer: Jay Shapiro Editorial: Cosmo Street Editor: Tom Scherma Producer: Amy Febinger Assistant Editor: Craig Deardorff VFX Company: The Mill Producer: Dan Roberts VFX Supervisors: Phil Crowe, Jeff Robbins Lead Flame Artist: Jeff Robbins Color Correction: Company 3 Colorist: Tim Masick Sound: Sound Lounge Mixer: Philip Loeb
Axe shower gel and bodyspray newest commercial and marketing campaign is one funny commercial. Axe launched a new website The Fixers dot com, where friends can pull pranks and upload the images or videos on the Axe Fixers website. Below is the viral spot promoting the deal. Funny commercial and a smart marketing campaign, this clip is called "The Odyssey" and worth the time, I love it.
Via: Adgabber.com "Axe will fix you up" no matter how messy everything else around you gets. More interestingly though, The ad is full of links to thefixers.com which I only managed to catch once without having to pause the commercial.
The Fixers is a fake talk show about questionable hook-ups and pranks on your friends. It's a funny commercial, but Axe never had a problem being funny.
A series of new print ads for Zippo lighters pulls the environmental guilt card on disposable lighters. These ads go after the disposable lighter market with Zippo giving itself the green product edge over disposables. Smart campaign and the tag line works: "Disposable. Just another word for garbage." I have to give Zippo some credit here, the idea is smart and makes the point loud and clear. Not the most creative ads, but the message is loud and clear that if a lighter is a need then Zippo is the greener choice. Zippo print ads are the work of the Brunner ad Agency in Pittsburg. I try to stay clear of the green ads and most of the environmental claims in advertising campaigns, I think these are good and worthy of some credit.
The new Visa Go commercial advertising campaign Aquarium by the TBWA/Chait/Day ad agency creates a visually pleasing new commercial narrated by Morgan Freeman. In the spot Freeman asks us when the last time was went to the "Aquarium" with our daughter, the ad is obviously aimed at the 30 to 40 something men with their Visa cards in their wallets.
The music in the Visa GO Aquarium commercial is by The Moody Blues and the song is called Tuesday Afternoon, it was released back in 1967, but didn't become a hit until 1972, for those of us old enough to know the song you'll remember how we never went a Tuesday without hearing this on the radio.
Credits: Agency: TBWA/Chiat/Day, Los Angeles Executive Creative Director: Rob Schwartz Group Creative Director: Patrick O?Neill Art Director: John Dwight Copywriter: Paul Sincoff Agency Executive Producer: Guia Iacomin Agency Senior Producer: Veronica Beach Agency Producer: Aileen Baliat Production Company: foreignfilms Director: Matthias Zentner Executive Producer: Federico Fasolino Line Producer: Gustaf Richter Post Production: Velvet Post Executive Producer: Gustaf Richter Editor: Jochen Kraus Flame Artist: Sylvi Roessler Shake: Manuel Voss, Christian Stanzel, Viktoria Herbert, Tobias Wiesner CGI: Blackmountain VFX Supervisor: Abdelkareem Abonamous, Andreas Illenseer Director of Photography: Torsten Lippstock Underwater DOP: Didier Noirot Sound Design: Amber Music Executive Producer (Amber): Michelle Curran
The new 2010 Ford Fusion and Fusion Hybrid launch this month with a multi-faceted marketing campaign emphasizing Ford’s intent to expand its share of the car market.
The dynamic ad campaign, titled "We Speak Car," they will debut tonight during American Idol, highlighting the segment-exclusive Ford SYNC technology and delivering the claim of Fusion being America’s most fuel-efficient mid-size sedan.
The Ford Fusion ads are actually a refreshing and energetic change to the typical car ad, they are matter-of-fact like. The TV ad campaign includes three spots. One focuses on the unsurpassed fuel economy of the four-cylinder gas-powered Fusion sedan. Another spotlights the advanced hybrid-electric technology available in the new Fusion Hybrid, which delivers 41mpg city and a range up to 700 miles on a single tank of gas. And the third ad focuses on the smart, voice-activated SYNC technology, which is available on all Fusion models.
The trio of 30-second spots are the ad agency work of WPP's JWT Team Detroit.
Agency: JWT/Team Detroit ECD: Toby Barlow AD: Curtis Melville Copywriter: Steve Silver Agency Producer: Bob Rashid
Prod Company: AVSO Director: Mikon van Gastel DP: Stefan von Borbely EP: Saffron Case Line Producer: Nina Huang
From Heineken the story of one green bottle is the newest commercial by the ad agency McCann Erickson. The spot features the journey of one green Heineken beer bottle from the time it was filled in the brewery to the journey it endures before that one green bottle finally arrives at the party. Nice spot, I really enjoyed the music great work.
Heineken - One Green Bottle - Anyone have music credits?
Client: Heineken Agency: McCann Erickson Dublin Production Company: Stink Director: Martin Krejci Creative Director: Shay Madden Art Director: Ray Swan Copywriter: Emma Sharkey Agency Producer: Genie Dorman Post production: The Mill, Absolute
A commercial for the BlackBerry Storm, that was rejected by RIM for being confrontational, is instead becoming a viral master piece spreading itself very quickly online. The 20 second clip features a blackberry being shot through an apple. The Blackberry Storm vs Apple was created by New York advertising agency Guava, in my opinion they never had any intention to actually run this spot on TV but to create the hype and have it go viral instead, mission accomplished.
Credit for the Blackberry shots a bullet through the Apple spot go to the advertising agency Guava in NY. Whatever the deal surrounding the spot really is, who cares this is great a campaign.
New campaign for the Sony Ericsson W995 Walkman phone, the integrated user experience is the work of Hush, a New York based content creation studio.
Official press release via Trust: HUSH was at the center of every aspect of the project, from writing the concept and story, to establishing the visual tone, and executing the spot airing on every Walkman W995 phone. Additional mobile content like video ring tones, sounds, wallpaper graphics and screensavers were carefully interwoven by HUSH's expert team of designers and developers to create a sense of cohesiveness within the overall branding campaign.
"It is important to Sony Ericsson to deliver an energized user experience to the consumer with each phone and with W995 we have created a phone with a multitude of applications and features and our close cooperation with HUSH has created an integrated campaign," says Johan Bornhager, Content Planner at Sony Ericsson.
HUSH will roll out a vivid character-based spot to spearhead the campaign, which offers a twisted take on the break-dancing film genre. Animated characters from two "crews" engage in a dance-off that goes haywire. Irreverent. Humorous. Youthful. Music-driven.
"The most important part of the campaign was to create an imaginative and unexpected thematic message that could be expressed in both the spot and the phone itself," expressed HUSH Co-Founder/ Creative Director David Schwarz. "We have incredible creative talent on our team, and we produced an overall campaign that was distinctly cutting edge while honoring the legacy of the Sony Ericsson brand."
A final component of the W995 launch will be an online feature, which HUSH will be instrumental in executing and seeding in collaboration with Sony Ericsson.
"This project was an incredible opportunity for us to showcase our exciting roster of talent in one integrated project," said HUSH Executive Producer Casey Steele. "As we establish the studio as a one-stop go-to shop capable of handling complex, multifaceted branding campaigns, it's important that we continue to work with respected brands such as Sony Ericsson."
Credits: Sony Ericsson Design/Production Company: HUSH Creative Director(s): David Schwarz, Erik Karasyk Executive Producer: Casey Steele Art Director: Laura Alejo Design: Laura Alejo, Jerry Liu Producer: Mei-Ling Wong Production Assistant: Melissa Chow 3D Animation: Joey Parks, Scott Denton, Steve Talkowski 2D Animation: Salih Abdul-Karim, Jay Cohen Editor: Amilcar Gomes Sound Design / Score: Antfood Composers: Wilson Brown, Polly Hall
