Adidas Spain's Road To Kiev 2012 Euro Cup Tv Spot
Adidas creates a new TV commercial entitled "The Road To Kiev". Watch Spain's journey through UEFA EURO 2012 as they look to defend their title as European Champions in Kiev this Sunday.
New York Lottery Zombies TV Commercial
Zombies want to get in on the New York Lottery Mega Millions in this new TV ad. Zombies takeover the streets of New York as a few civilians fend a their chance for the big prize. Listen for the best line in the ad ".....make room for the living".
The ad also features original music by Adam Schlesinger of Fountains of Wayne.
Credits:
Ad Agency: DDB New York
CCO: Matt Eastwood
Client: New York Lottery
CD: Rich Sharp and Mike Sullivan
Head of Production: Ed Zazzera - Exec. Producer: Walter Brindak
Assistant Producer: Katy Fuoc0 - Prod. Co.: O Positive
Director: Jim Jenkins
Exec. Producer: Ralph Laucella
DOP: Larry Fong
VFX: Light of Day
CD: Colin Stackpole
The Molson Canadian National Anthem
Just in time for Canada's birthday tomorrow a unique rendition of the Canadian National Anthem, like never before.
Five musicians conduct an experiment to perform O Canada using nothing but instruments made from Molson Canadian bottles and cans. The result is something no one expected.
Italian Footballer Mario Balotelli and The Nike Mohawk Barbershop Commercial
Nike Football, My Time is Now the Mario Balotelli Nike Barbershop commercial.
So now you know why and how the Italian footballer got the mohawk look.
A Visual Poem "For Those Lost, Just Not Forgotten"
For Those Lost, Just Not Forgotten
Director Cole Webley just completed this beautiful, powerful and moving passion project, a short film titled "For Those Lost, Just Not Forgotten".
"The film is a visual expression of the angst of being lost - emotionally," explains Webley. "It represents something we all go through, and something that is integral to the human experience. We certainly don't like it, but we almost can't avoid feeling this way at some time or another."
The imagery of the film is set to a poem written by Chateau Bezerra, an Art Director at AKQA, whom Webley went to university with and where the two collaborated on some of the director's first spec work.
Feeling the need to re-charge his batteries, after a busy year shooting commercial films, Webley began this project as a personal creative outlet. He had been shooting a lot of footage and was in the process of editing it together, and trying to figure out a way to tie it all together, when he showed the footage to Bezerra who was immediately inspired to write the poem.
Webley instantly fell in love with the poem, and it provided him with the structure and the narrative he'd been seeking. He then shot more footage, to fill in the gaps, and began cutting it to the poem after the voice over was recorded.
Credits:
Directed, Photographed, and Edited by Cole Webley
A Poem by Chateau Bezerra
Music by Adam Taylor
Narration by Jessica Vizzone
Cole Webley is represented by Holiday Films in Canada, and by Uber Content in the US.
Thanks Shannon
Little Caesars Pizza goes "Fishing" in new TV Ads
Little Caesars Pizza is out with a great new ad campaign that should surely go viral, Woo! Dachshund and Woo! Fish....how could they not. The first two TV commercials entitled "Fishing" (above) and "Babe" (below) are the work of the New York based ad agency BFG9000.
Agency: BFG9000 New York
CCO: Gerry Graf
Client: Little Caesars
ECD: Eric Kallman
CW/AD: David Suarez
CW/AD: Danny Gonzalez
Producer: Amanda Revere
Production Company: Station Film
Director: Harold Einstein
EP: Eric Liney
Edit: MacKenzie Cutler
Editor: Gavin Cutler
Asst. Editor: Ryan Steele
EP: Sasha Hirschfeld
Audio: Heard City
Audio Engineer: Philip Loeb
Music: Egg Music
Color: CO3
Colorist: Tim Masick
The Oreo Gay Pride Rainbow Cookie
Oreo celebrates Gay Pride with the Pride Rainbow Cookie, and forget all the controversy surrounding this across the internet....it's one sweet looking cookie!
Credits:
Agency: DraftFCB New York
Client: Oreo
Creative Director: Jill Applebaum
Agency: 360i
Creative Director: Megan Sheehan
Copywriter: Noel Potts
Art Director: Jared Isle
Art Director: Mike Lubrano
Art Director: Jackie Anzaldi
New Sony Experia "One Block" Tv AD
To show what it's like when everything's in HD, Sony hid different movies, TV shows, songs, bands and games from the Sony universe on a city street in their newest commercial for the Sony Experia.
Credits:
Ad Agency: McCann Erickson, USA
Spot Title: One Block
3 Impressive Sports Car Challenges in Advertising
BMW M5 - "Bullet" - High Performance Art.
The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.
Formula 1™ legend David Coulthard and pro-golfer Jake Shepherd set a new world record - farthest golf shot caught in a moving car - with the help of the Mercedes--Benz SLS AMG Roadster. The car caught the ball 275 metres away from the tee.
This stunt was verified by Guinness World Records
Can a car go faster than an arrow? Hyundai's new thinking to discover new possibilities proves it can with the Hyundai Genesis Coupe vs an Arrow.
New Lexus "Miles" TV Commercial
Recent jumP LA addition Richard Cooperman is off to a great start with his new studio by cutting a high-energy spot for Lexus. Teaming up with Serial Pictures Director Jonas Ackerlund via Team One, Cooperman wove together a powerful combination of images, music and typography.
Miles is a winding adventure passing through day and night, remote desert scenery and lively cities, twisting mountain roads and pick-up lanes at train stations. It is populated by the young, urbane and fashionable, who pile in for long road trips and gather around pools for raging late-night parties. Cooperman perfectly blends this dynamic world with upbeat music and shots of a Lexus powering down the road.
"Jonas gave me so much unbelievable footage to work with," noted Cooperman. "The tough part was winnowing it down to the very best and building something that matched his and Team One's vision for the spot."
"We are thrilled to have such a beautiful spot be Richard's first project with us," noted jumP EP Betsy Beale. "It was a great collaboration between Jonas, the agency and Richard".
Credits:
Client: Lexus
Spot Title(s): "Miles"
Air Date: June 2012
Agency: Team One
CCO: Chris Graves
GCD: Jason Stinsmuehlen
SR.AD: Ryan DiDonato
ACD/Copy: Andrew Smart
Senior Producer: Beth Hagen
Prod Co: Serial Pictures
Director(s): Jonas Ackerlund
DP: Par Ekburg
EP: Violaine Etienne
Producer: Alec Sash
Editorial Co: Jump LA
Editor: Richard Cooperman
EP: Betsy Beale
Producer: Gavin Carroll
Post/Effects Co: A52
Lead VFX/Inferno Artist: Paul Yacono
EP: Jen Sofio Hall
Telecine Co: CO3
Colorist(s): Dave Hussey
Producer: Denise Brown
Audio Post Co: Juice
Mixer(s): Bob Gremore
via: http://www.trustcollective.com/portfolio/content/jump_lexus.php#ixzz1yqvDGM94
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike
British Airways London 2012 Advert - London Calling
New TV advert for British Airways features the song by The Clash "London Calling," and urges the Brits not to fly, rather to stay put and cheer on their Olympians.
Credits:
Ad Agency: BBH
Nike Lebron James "The Ring Maker" TV Commercial
Nike Basketball celebrate Lebron James and his first NBA Championship with a new TV ad entitled "The Ring Maker". Features the music of Marvin Gay song is "I Want You."
Credits:
Ad Agency: Wieden & Kennedy
Pride Toronto "Together" Stories by Pride & Google+
Pride Toronto and Google+ present "Together," a series of films by award-winning director Jeff Feuerzeig, with music performed by Stephin Merritt of The Magnetic Fields.
Credits:
Advertising Agency: Entrinsic, Canada
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Production Company: Sons & Daughters
Director: Jeff feuerzeig
Editor: Danica Pardo
Post Production: Crush Inc.
Music Performed by: Stephin Merritt / The Magnetic Fields
Music Supervision: Vapor Music
McDonald's Why Our Food Looks Better in Ads Than in Real Life
Isabel B. from Toronto asked McDonald's "Why does your food look different in the advertising than what is in the store?"
Their answer? An exclusive behind-the-scenes tour of a McDonald's Canada photo shoot.
Credits:
Agency: Tribal DDB Toronto
Client: McDonald's (Canada)
Prod. Co.: FamilyStyle
Director: Jon and Torey
Mountian Dew The Dark Knight Rises "Reverse" TV Ad
Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne & Lauren Connolly
Copywriter: Christopher Cannon
Senior Art Director: Eduardo Pertersen
Producer: Chris Lenz
Production Company: RSA
Director: Lieven Van Baelen
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Betsy Blackemore
Editorial Company: Final Cut
Editor: Adam Rudd
Assistant Editor: Geoff Hastings
Executive Producer: Lauren Bleiweiss
Producer: Olivia Chiu
Color Grading: Smoke & Mirrors
Colorist: Stuart Wheeler
Sound Design: Henry Boy
Mix: Final Cut
Mixer: T. Teresa Tate
Music: “Barbastella” / Hans Zimmer
VFX / Finishing: Smoke & Mirrors
VFX Supervisor / Flame Artist: Brian Benson
Head of Production: Amy Selwocki
Producer: Barbara Kontarovich
The Dark Knight Rises - Exclusive Nokia Trailer Debut
New Trailer for The Dark Knight Rises, the Exclusive Nokia Trailer Debut.
"The Dark Knight Rises" in theaters July 20. Warner Bros. Pictures' and Legendary Pictures' "The Dark Knight Rises" is the epic conclusion to filmmaker Christopher Nolan's Batman trilogy.
Leading an all-star international cast, Oscar(R) winner Christian Bale ("The Fighter") again plays the dual role of Bruce Wayne/Batman. The film also stars Anne Hathaway, as Selina Kyle; Tom Hardy, as Bane; Oscar(R) winner Marion Cotillard ("La Vie en Rose"), as Miranda Tate; and Joseph Gordon-Levitt, as John Blake.
Returning to the main cast, Oscar(R) winner Michael Caine ("The Cider House Rules") plays Alfred; Gary Oldman is Commissioner Gordon; and Oscar(R) winner Morgan Freeman ("Million Dollar Baby") reprises the role of Lucius Fox.
Hands Down The Best Condom Commercial Ever
Sit back and watch the entire ad, this is by far the best condom commercial I have ever seen.
Credits:
Young&Rubicam, Buenos Aires, Argentina
Brand: Tulipan Condoms
Spot Title: Ungrateful
Google Play Test #0505: Bananas
Fun new ad for Google Play and the Google Tests campaign created by Studio G entitled Test #0505 Bananas. With Google Play, you can enjoy your music on all your devices anywhere, with no cables.
Credits:
Agency: Google Studio G
Agency Producer: Heather Hurford
Client: Google
Agency Producer: Yovel Schwartz
Writer/Director: Jonathan Zames
Production Design: Sarah Lawlor
Production Design: Syyn Labs
Practical Effects: Syyn Labs
Director of Photography: Jesse Eisenhardt
Editor: Brian Goetz
Visual Effects: Corey Ryan
Visual Effects: HOPR
Colorist: Bob Curerri
Sound Design: Noisy Neighbors
Švyturys Extra - A Timeless Masterpiece of A TV Spot
A sophisticated and fragile clock mechanism narrate a story about time in this great new ad for Švyturys Extra Beer. Each layer of luxurious clock symbolizes the key stages of brewing. It all starts with the golden barley harvest and ripe hops. Later we find ourselves in the sea side town where brewing tradition has been carried on for many years. Finally all highly polished layers spread out revealing the result of this journey. It’s about time - glowing bottle of beer, crafted in its own time.
Credits:
Client: Švyturys
Creative Agency: Not Perfect | Y&R
Production Company: La Moustache
Director: Rimantas Lukavičius
VFX / Design Comapny: KORB
Music & Sound Design: ECHOLAB
Composers: Tobias Norberg, Gavin Little
Sound Design: Gavin Little, Joe McHugh
New Apple MacBook Pro "Every Dimension" TV Ad
Apple introduces the radical new MacBook Pro with a simple yet powerful new TV Commercial. With breakthrough performance, stunning Retina display and an impossibly thin design, it's innovation in every dimension.
Credits:
Ad Agency: TBWA\Media Arts Lab
LEGO just Got Smarter - "BrainBricks" Promo
BrainBricks is a LEGO product that merges psychical and digital play.
The LEGO BrainBricks include tiny sensors, which enable the bricks to
sense their configuration with one another and communicate it wirelessly
to any mobile device. This allows you to bring your actual LEGO creations
to life within a digital gaming experience. So, the better you build the
better they perform within the game.
Credits:
Advertising Agency: Wonder Years, Netherlands
Art Director: Bas van de Poel, Daan van Dam
Copywriter: Bas van de Poel, Daan van Dam
Coca-Cola Security Camera Commercial Shares Some Goodness
Credits:
Client: Coca-Cola
Producer: Landia
Creative Director: Martin Mercado
Music: Supertramp
Track: Give A Little Bit
An Underwater Nightclub in NY for TechnoMarine
Imagine an underwater nightclub. A cool & refreshing way to connect in a hot city.
Throw a private party with new depths of creativity.
Create an unforgettable date. Do it underwater without getting your hair wet.
Inspired by a watch. Created by artists.
Unconventional luxury. TechnoMarine.
Music track: "Remember The Time 2" by Gareth Johnson
Go Google the "Wedding List" TV Commercial
If you've ever had to plan a wedding then you know people love to give advice, especially Mom.
With Google documents, you can monitor just how much advice Mom can give.
Check it out at http://google.com/gonegoogle
Commercials music is Roberta Flack and Peabo Bryson song "Tonight I Celebrate My Love"
Credits:
Advertising Agency: Goodby Silverstein & Partners + Google Creative Lab, USA
Executive Creative Directors: Rich Silverstein, Robert Wong
Creative Directors: Dan Lucey, Marty Senn
Copywriter: Nick Morrissey
Art Director: Susan Land
Editors: Naomi Goodman, Mahoko Kuramasu
Animators: Chad Ford, Jessica Gibson, Gideon Newell
Business Affairs: Nihad Peavler
With Google documents, you can monitor just how much advice Mom can give.
Check it out at http://google.com/gonegoogle
Commercials music is Roberta Flack and Peabo Bryson song "Tonight I Celebrate My Love"
Credits:
Advertising Agency: Goodby Silverstein & Partners + Google Creative Lab, USA
Executive Creative Directors: Rich Silverstein, Robert Wong
Creative Directors: Dan Lucey, Marty Senn
Copywriter: Nick Morrissey
Art Director: Susan Land
Editors: Naomi Goodman, Mahoko Kuramasu
Animators: Chad Ford, Jessica Gibson, Gideon Newell
Business Affairs: Nihad Peavler
Coke Zero "A Step from Zero" Extended TV Ad
Coke Zero's latest TV spot about a young guy whose frustration by his parents' conflicts is the catalyst for action in the creation of his own dance move - the Toe Tappy.
Fueled by Coke Zero, his own determination, and the encouragement of his friends, he brings his dance to the public and it spreads around the world.
The music is " I'm all in" by rapper Metis featuring Aynzli Jones
Credits:
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Director Branded Entertainment / Digital Head: Fred Levron
Creatives: Baptiste Clinet, Florian Bodet, Nicolas Lautier, Adam Kennedy, Brandon, Rochon, Johnny Budden
Director: Nima Nourizadeh
Head Agency Producer: Laure Bayle
Music Artist: Metis & Aynzli Jones
Global Busness Director: Tonya Fossey
Fueled by Coke Zero, his own determination, and the encouragement of his friends, he brings his dance to the public and it spreads around the world.
The music is " I'm all in" by rapper Metis featuring Aynzli Jones
Credits:
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Director Branded Entertainment / Digital Head: Fred Levron
Creatives: Baptiste Clinet, Florian Bodet, Nicolas Lautier, Adam Kennedy, Brandon, Rochon, Johnny Budden
Director: Nima Nourizadeh
Head Agency Producer: Laure Bayle
Music Artist: Metis & Aynzli Jones
Global Busness Director: Tonya Fossey
What Are The Sevens? Promo Trailer
The Sevens, launched today on Secret Location’s website, is a multi-layered narrative experience will also live online at www.whatarethesevens.com and can be enjoyed on a number of levels: as a short film, an interactive game or a fully immersive mystery in which users can participate.
“The interactive film is the start of a larger narrative that we’ll continue to build on over the next year and beyond,” explains company founder James Milward. “A lot of the time the most experimental ideas we have aren’t appropriate or are too risky to hinge the success of our clients on. As a result, we built this experience as a sandbox for us to play in and experiment with ideas, techniques and technology in a way that will prove concept with real users.”
For the past four years, Secret Location has produced several experimental interactive experiences, including Rookie Blue: Interrogation Room, Stanfield’s Guy At Home and Endgame Interactive, which won an International Digital Emmy® in 2012. The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story’s narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending.
“The nature of the story is that it keeps drawing you in further and further, making you more vulnerable. It’s the classic Alice In Wonderland rabbit hole scenario,” says Pietro Gagliano, creative director and partner at Secret Location. “We want people to feel shaken up by how deeply immersive the experience feels at the end.” The idea evolved from Secret Location’s portfolio launch four years ago. Set up as a Choose Your Own Adventure-type narrative, the site drove 120,000 people through the portfolio in the first three months. Incidentally, the designers posted a phone number on the bottom of the site for potential clients to call but visitors assumed it was part of the game. “We received nearly 100,000 phone calls in the first six months,” says Gagliano. “Suffice it to say, it was annoying but it did give us an idea and proved that people would call if we asked them to – or even if we didn’t ask them to.”
The team began brainstorming and writing The Sevens in November 2011 with writer/filmmaker José Avelino Gilles Corbett Lourenço and production began in February 2012. Now that it’s live, the creative team intends to grow the story, add new characters and create related content that can live on other sites, such as YouTube. Secret Location has already rolled out several real world elements connected to The Sevens. In tandem with the site launch, cryptic posters featuring characters from the film and chalk stencils of the mysterious symbols and the URL have begun appearing in select cities across North America, including Toronto, New York and Los Angeles. “We’d love to keep adding elements to this narrative,” says Gagliano. “That’s why we created an open invitation at the end of the experience for the user to contribute ideas.” “This is really not the end,” adds Milward. “It’s just the beginning of a growing story eco-system and mythology that we’re creating around The Sevens.”
About Secret Location: Secret Location is an Emmy® Award-winning interactive agency that launches products and solves problems through storytelling for brands, broadcasters and producers. Just four years old, the company is a three-time Webby Awards honoree, was shortlisted for a 2011 Cannes Lion and is a Gemini, AToMiC, Creativity International, CASSIES and Marketing Awards winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward. http://www.thesecretlocation.com/
Credits:
Created by Secret Location
Executive Producer: James Milward
Creative Director & Lead Designer: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Ashlee Lougheed
Art Director: Stefan Grambart
Graphic Designer: Kai Salminen
Editing & Motion Graphics: Steve Miller
Assistant Editor: Michael Kazanowski
Web Developers: Gino Fazari, Michael Phan, Paul Stodolak
Music & Sound Design: Lodewijk Vos & Joseph Murray
Cast– In Order of Appearance
Dad: David Straus
Julie: Elle McFeeters
Dog: Pearl
Mom: Jennifer Fullerton
Written By: José Avelino Gilles Corbett Lourenço & Secret Location
Directed By: José Avelino Gilles Corbett Lourenço
Director of Photography: Henry Less
Assistant Director: Billy Shand
Line Producer: Luke Bryant
Assistant Camera: Nick Giordano
Gaffer: Dave Lewis
Art Director: Michael Leach
Set DResser: Dylan Jackson
Sound Recordist: Edward Senkowski
Hair & Makeup: Margot Keith
Wardrobe Stylist: Sarah Millman
Production Assistant: Derek Modesto
Contributors:
Adam Drake
Adam Park
Ann Marie Donnelly
CJ Hervey
Graham Budd
Jenn Hartnoll
Jory Krüspe
Josh Manricks
Kathryn Rawson
Noora Abu Eitah
Sabrina Saccoccio
“The interactive film is the start of a larger narrative that we’ll continue to build on over the next year and beyond,” explains company founder James Milward. “A lot of the time the most experimental ideas we have aren’t appropriate or are too risky to hinge the success of our clients on. As a result, we built this experience as a sandbox for us to play in and experiment with ideas, techniques and technology in a way that will prove concept with real users.”
For the past four years, Secret Location has produced several experimental interactive experiences, including Rookie Blue: Interrogation Room, Stanfield’s Guy At Home and Endgame Interactive, which won an International Digital Emmy® in 2012. The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story’s narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending.
“The nature of the story is that it keeps drawing you in further and further, making you more vulnerable. It’s the classic Alice In Wonderland rabbit hole scenario,” says Pietro Gagliano, creative director and partner at Secret Location. “We want people to feel shaken up by how deeply immersive the experience feels at the end.” The idea evolved from Secret Location’s portfolio launch four years ago. Set up as a Choose Your Own Adventure-type narrative, the site drove 120,000 people through the portfolio in the first three months. Incidentally, the designers posted a phone number on the bottom of the site for potential clients to call but visitors assumed it was part of the game. “We received nearly 100,000 phone calls in the first six months,” says Gagliano. “Suffice it to say, it was annoying but it did give us an idea and proved that people would call if we asked them to – or even if we didn’t ask them to.”
The team began brainstorming and writing The Sevens in November 2011 with writer/filmmaker José Avelino Gilles Corbett Lourenço and production began in February 2012. Now that it’s live, the creative team intends to grow the story, add new characters and create related content that can live on other sites, such as YouTube. Secret Location has already rolled out several real world elements connected to The Sevens. In tandem with the site launch, cryptic posters featuring characters from the film and chalk stencils of the mysterious symbols and the URL have begun appearing in select cities across North America, including Toronto, New York and Los Angeles. “We’d love to keep adding elements to this narrative,” says Gagliano. “That’s why we created an open invitation at the end of the experience for the user to contribute ideas.” “This is really not the end,” adds Milward. “It’s just the beginning of a growing story eco-system and mythology that we’re creating around The Sevens.”
About Secret Location: Secret Location is an Emmy® Award-winning interactive agency that launches products and solves problems through storytelling for brands, broadcasters and producers. Just four years old, the company is a three-time Webby Awards honoree, was shortlisted for a 2011 Cannes Lion and is a Gemini, AToMiC, Creativity International, CASSIES and Marketing Awards winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward. http://www.thesecretlocation.com/
Credits:
Created by Secret Location
Executive Producer: James Milward
Creative Director & Lead Designer: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Ashlee Lougheed
Art Director: Stefan Grambart
Graphic Designer: Kai Salminen
Editing & Motion Graphics: Steve Miller
Assistant Editor: Michael Kazanowski
Web Developers: Gino Fazari, Michael Phan, Paul Stodolak
Music & Sound Design: Lodewijk Vos & Joseph Murray
Cast– In Order of Appearance
Dad: David Straus
Julie: Elle McFeeters
Dog: Pearl
Mom: Jennifer Fullerton
Written By: José Avelino Gilles Corbett Lourenço & Secret Location
Directed By: José Avelino Gilles Corbett Lourenço
Director of Photography: Henry Less
Assistant Director: Billy Shand
Line Producer: Luke Bryant
Assistant Camera: Nick Giordano
Gaffer: Dave Lewis
Art Director: Michael Leach
Set DResser: Dylan Jackson
Sound Recordist: Edward Senkowski
Hair & Makeup: Margot Keith
Wardrobe Stylist: Sarah Millman
Production Assistant: Derek Modesto
Contributors:
Adam Drake
Adam Park
Ann Marie Donnelly
CJ Hervey
Graham Budd
Jenn Hartnoll
Jory Krüspe
Josh Manricks
Kathryn Rawson
Noora Abu Eitah
Sabrina Saccoccio
Perrier presents its new Web Film Advert "The Drop"
Perrier presents its new film, The Drop, shot by Johan Renck.
When everything is melting on Earth, a gorgeous heroine is sent into space to refresh the world with a bottle of Perrier.
Credits:
Agency: Ogilvy Paris
CCO: Chris Garbutt
Client: Perrier
Creative Director: Thierry Chiumino
Art Director: Florian Bodet
Art Direction: Baptiste Clinet
Art Director: Nicolas Lautier
Head of TV Production: Laure Bayle
Digital Producer: Hugo Diaz
Director: Johan Renck
Post-production: Mikros Image
Scion FR-S "Bringing the Sport Back to the Car" TV Commercial
Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country. "Scion is extremely excited about the launch of the FR-S," said Jack Hollis, Vice President, Scion. "The rear-wheel drive sports car is the brand's halo car that pound-for-pound and dollar-for-dollar, is igniting the passions of a whole new group of driving enthusiasts.
Together with our partners at ATTIK, we are absolutely thrilled to kick-off the campaign inviting everyone to rediscover the fun of driving with the FR-S." "In this campaign, the radical new FR-S itself is first and foremost," began ATTIK co-founder and executive creative director Simon Needham. "To us, there are very few exciting cars out there that are also practical on some level… and the FR-S gets great gas mileage while maximizing performance. So naturally, our campaign demonstrates the power and handling of this amazing car – most often in the hands of drifting champ and renowned racing driver Ken Gushi, who drove the car in many of the exciting driving scenes. Across every campaign facet, our overall goals are to excite, inspire, drive people to explore the FR-S online and get them into dealerships and behind the wheel." The "Driving is Back" campaign was conceived by ATTIK's creative director Ron Lim, art director Mike Cornell and copywriter Andy Sciamanna, and its out-of-home elements are now live in 40 locations in 26 major U.S. markets.
Today, the first of three :30 spots will break… not only on young adult-targeted cable outlets where viewers are accustomed to seeing Scion ads, but also via NBCU syndication, and on NBC, Fox and every major sports network. First comes "Bringing the Sport Back to the Car," which will begin and end a three-month TV buy. Different campaign spots will appear between June 25 and August 5, and more video ads (all commercials and videos were directed by Needham) will run on the brand's social media channels and website well into September. In print, the first spreads will begin to appear mid-June in Sports Illustrated, Maxim, Motor Trend, and Men's Journal, among many others. Banner placements are also blanketing most standard and some new targets for the brand starting today. "Since the FR-S is Scion's biggest push into the sport coupe market yet, we wanted to extend our reach beyond our typical media channels," Lim explained. "This car already has a lot of buzz around it, and we are aiming to build on that excitement. Of course, television is still a powerful mass medium. We also chose mainstream automotive pubs for the first time. Our campaign is much heavier in details than usual as well. We're psyched about our specs and so are the automotive tastemakers; it was important to reach enthusiasts this time out. Andy and Mike really sold the experience of driving the FR-S." Lim also shared insights into some of the more innovative media tactics the campaign will introduce in July. "We're also using smartphone apps to invite readers to watch the FR-S in action through Digimarc codes embedded in the print. Using their smart phones, consumers will be able to peek under the hood of the FR-S and see it in action. This is a great way to feature the very emotional driving experience within a static print ad." According to Lim, Scion and ATTIK chose Digimarc technology due to its successful integration with the Sports Illustrated Swimsuit issue earlier this year, citing its track record, its powerful security features, and its ability to seamlessly present video as part of the agency's print ad, which is entitled Video Test Drive. That ad is scheduled to run in the July 9 issue of Sports Illustrated. Finally, Scion's and ATTIK's executives are also putting the finishing touches on a powerful iAd that will appear in targeted apps for the iPhone and iPad and allow viewers to view videos and explore more features of the FR-S in amazing detail.
The brand and agency once again have many leading technology, creative, production and post-production partners to thank for their campaign contributions. Among those are commercial production company Blueyed Pictures, editorial company Lost Planet, CGI/VFX company Brewster Parsons, and music company Squeak E. Clean Productions. For ATTIK, additional credits include senior broadcast producer Patty Lum and senior account manager Michelle O'Hea, to name but a few.
Credits:
Client: Scion
Advertising Agency: ATTIK U.S.
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Mike Cornell
Copywriter: Andy Sciamanna
Sr. Broadcast Producer: Patty Lum
Production Company: Blueyed Pictures
Director: Simon Needham
Directors of Photography: Brooks Guyere, Daniel Ardilley
Executive Producer: Jamee Natella
Producer: Jon Goldberg
Editorial Company: Lost Planet
Editor: Saar Klein
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Graphics/VFX/Finishing Company: Brewster Parsons
Executive Producer: Darcy Parsons
Producer: Rebekah Koerbel
CG Artists: Denis Gauthier, Vonetta Taylor
Music/Sound Design Company: Squeak E. Clean Productions
Toyota iQ Finds the Tightest Streets for Google Street View
Belgium has many small, narrow streets, Google Street View, which launched there last year, was never able to capture all of its nooks and crannies. To solve the problem, Happiness Brussels and Toyota Belgium created iQ Street View," to promote the small, nimble car, as well as give Google a hand in the process. The iQ was fitted out with a 360-degree camera, with all the equipment needed to capture the data stored inside the car -- another opportunity to show off how spacious it is. People are asked to tag the streets that Google did not manage to film on the site The car will then drive along those streets, capturing the data, which will be handed over to Google at the end of the year. Those living in the tagged streets -- the narrowest roads of Belgium -- will be directly targeted with an offer for the iQ.
Credits:
Agency: Happiness Brussels
Client: Toyota
Creative: Peter Ampe
Creative: Isabel Peeters
Concept: Patrick Glorieux
Concept: Naim Baddich
Head of Art: Cecilia Azcarate Isturiz
Copywriter: Patrick Glorieux
Art Director: Naim Baddich
Graphic Design: Jeremy Vandenbosch
Producer: Bart Vande Maele
Director: Bob Jeusette
Engineer: Jan Martin Mantkowski
Website: Bliss Interactive
Digital Media: Red Works
via: Creativity Online
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