Great new commercial for Mercedes-Benz featuring the grim reaper in the ad titled "Sorry".
In traffic precarious situations can come unexpectedly: before you know it there is an uninvited passenger. But with the brake assistant BAS + in the new Mercedes-Benz E-Class you can even trick the reaper. Senses danger and increases braking power. BAS PLUS Credits: Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany Executive Creative Director: Michael Ohanian Copywriter: Robert Herter Agency Producer: Vanessa Fischbeck Producer / Production Company: Bernd T. Hoefflin / Element E, Germany Director: Alex Feil D.O.P/Lighting/Kamera: Marc Achenbach Editor/Editing Company: Timo Fritsche / firsteight Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios Postproduction: firsteight / Acht Frankfurt
Sex Sells The Value of Testosterone Driven Advertising that has flooded our Media By: BRANDX GROUP President Adam Bierman
I was in a very interesting meeting last month. Myself, our Creative Director and COO were in the boardroom of a $100M a year company that has about as strong of a brand identity as a business can have. Their business is helping restore hair growth in men. We were invited by their marketing team to discuss a rebranding and on-going advertisement campaigns. We were excited, as we always are, when the potential to work with such a successful brand arises but this meeting went very weird very fast. The first question I posed was, “Why are you choosing now to initiate a rebranding?” Their response was that they had not rebranded the company for 10 years and they needed to make it sexier. My follow up was, “What is the goal of hiring a company like ours?” The response was that they really loved our creative work.
What’s wrong with this scenario?
Let’s start with what advertising is: Advertising is delivering a message to a target audience, which compels them to act in the manner the marketer desires. When it comes to the male population, the adage sex sells, is frequently spot on. Men are visually stimulated and it goes back to psychology having to do with child bearing that was probably slightly more important when we all lived in caves but nevertheless it still controls our brains today. In this boardroom… the problem was that marketing for the sake of marketing, selling sex for the sake of selling sex is a meaningless waste of ad dollars. So why has Testosterone Driven Advertising flooded our media and literally changed the way our society operates? Because it works! It appeals to the side of our society where vice exists and whenever marketing campaigns can tap into the forbidden and socially incorrect; that creates response. Finally, when something works everyone wants a piece of the action.
One of the best examples of a successful Testosterone Driven Advertisement campaign over the last few years is Axe Body Spray. The commercials of the geeky guys being attacked by sultry women have been a sensation. You need look no further than their website where shampoo is sold with descriptions like “Be the bait, with hair this soft you’re sure to hook her heart.” Yet for every example of a successful campaign there are a multitude of failures. Companies that decided to sell sex for the sake of selling sex and lose. For every Axe there are many more like Carl’s Jr. For the millions of people that protested the Paris Hilton campaign (featuring her in a bikini washing a car in what under other circumstances could have been classified as soft porn) and the negative press that created I never once saw sales numbers posted showing a spike due to the racy campaign. In fact, I don’t think it’s unreasonable to believe the follow up campaign featuring Kim Kardashian was simply an attempt to show resiliency when they had clearly already lost. C’mon Carl’s Jr. Kim Kardashian eating a salad?
The problem is that Testosterone Driven advertising works in some circumstances and when it does work it is extremely memorable. Probably goes back to the whole caveman thing. This being the case, when brands are looking to conjure ideas, oftentimes things can revert to the success of a sexy campaign and they become inspired. Unfortunately this has flooded our media with Testosterone Driven advertising that creates an excess of trash.
Back to the aforementioned weird meeting: Well, now that we have been through this it is really not that weird at all. The marketing directors wanted to change up their efforts and they immediately thought: sex. Sex is on their brain and has worked countless times before. What should have happened is this thought: Advertising is delivering a message to a target audience, which compels them to act in the manner the marketer desires. They could have posed the question and done the research on whether a Testosterone Driven campaign was the way to go. If that were the message that was going to compel their audience to buy more of their product then that would have been a great decision. If not, then the campaign would just be added to all the other trash that floats around interrupting our short time on this earth.
Kingis, and Ingman Ice Cream want us to have Have a Big Heart and share their icy cold treat with everyone in this great new ad.
Credits: Brand: Kingis, Ingman Ice Cream Agency: DDB Helsinki Agency Country: Finland Creative Director: Jukka Mannio; Vesa Tujunen Director: Rane Tiukkanen Production: Motel Royal Producer: Imppu Tiirikainen The commercial titled Have a Big Heart was done by DDB HELSINKI advertising agency for INGMAN GOLDEN ICE-CREAM (KINGIS company) in Finland. It was released in the May 2010.
The Hamsters are back for the Kia Soul A New Way Roll commercial campaign entitled You Can Go With This or You Go With That. Features the music of Black Sheep and song title The Choice is Yours.
You can go with this or you can go with that. This is the ride. This is the worldwide debut music video. This is the Kia Soul. A new way to roll.
The Kia Soul was introduced a year ago, becoming instantly popular within the youth-segment vehicle category. Along with the vehicle’s popularity was that of the integrated advertising launch campaign, most recognized by its television commercial featuring the Soul’s furry spokesmen (or spokesrodents) – the hamsters. In a world of hamsters monotonously running on their wheels, a trio of hamsters came rolling into the city in a Kia Soul – “A New Way to Roll.” They cruised in their fresh distinct ride to a series of music tracks, each one featured in four variations of the commercial, making the other hamsters on their wheels instantly jealous and irrelevant. The TV commercial has become incredibly popular, being rated “Automotive Ad of the Year” by Nielsen, recently winning an Effie and earning millions of views online.
Given the success of the Soul launch and the hamsters’ popularity, they are returning for a second time in this year’s follow-up Soul campaign. This time around, we return to a city of hamsters, now a bustling metropolis filled with hamsters from all walks of life. In the style of a music video, and to the classic hip hop track “The Choice is Yours” by notable 90’s hip hop group Black Sheep, our hero hamsters in the Soul take us through a day in the life, cruising through the city in their Alien Green Kia Soul. But unlike the first spot, the other less fortunate, jealous hamsters are in more than just monotonous hamster wheels. They ride along (and fail) in dull and characterless vehicles – toasters, washing machines and cardboard boxes. Our hero hamsters compare their Soul and all its amazing features to the other disappointing, boxy rides as they rap the song’s lyrics “You can go with this, or you can go with that.” We follow them as they walk through the neighborhood, cruise around the city in their Soul, hang out with the neighborhood hamsters and make the poor hamsters in their vanilla rides envious.
Along with the original Soul television commercial and the recent Kia Sorento “Joyride” commercial that featured a posse of toys and stuffed animals on a joyride road trip, the newest Soul ad is high in production and entertainment value. In place of a traditional and formulaic car ad, the Soul commercial continues to entertain in cinemas, on television and online in a big way. Understanding that the Soul’s audience plays a great deal in the digital space, and that they viewed the first hamster commercial multiple times, the newest hamster experience is rich with details in the hamster world and provides additional integrated Soul content for people to discover with repeat viewings. And there is plenty more hamster and Soul content to come, following the hasmters’ return to the streets in the new commercial. Credits: Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Art Director / ACD: Rodrigo Butori Copywriter: Noah Phillips Executive Producer, Managing Director: Carol Lombard Executive Producer: Paul Albanese Production Company: Partizan Director: Antoine Bardou Jacquet Director of Photography: Guillermo Navarro Executive Producer: Sheila Stepanek Line Producer: Louis Saint-Calibre Editing House: Union Editorial Editors: Jim Haygood (Union) and Bill Smedley (via Work Post – London) Producer: Michael Romandi Post Effects: Frame Store London Producer: Tim Keene
New ad campaign for Huggies Jeans Diapers "I poo in Blue"
Credits: Client: Huggies Agency: JWT, New York Chief Creative Officer: Ty Montague Chief Creative Officer: Harvey Marco Executive Creative Director: Walt Connelly Creative Director: Richie Glickman Art Director: Grant Mason Copywriter: Richie Glickman Copywriter: Kevin Mulroy Planning Director: Lauren Turner Planner: Libby Schaub Director of Integrated Production: Clair Grupp JWT Director of Production: Matthew Anderson Producer: Kristen Barnard Director of Operations: Jean Dabrowski Project Manager: Lani De Rose
Stoli Vodka has unveiled a new commercial featuring Playboy founder Hugh Hefner for Stoli’s ‘Would You Have a Drink With You?’ campaign. Part of Stoli’s Original theme, ‘Would You Have A Drink With You?’ will feature Hefner in commercials (running for 5 weeks starting May 24th) and print (July books). Some Campaign Notes:
Tagline: The most original people deserve the most original vodka. Stoli. Lead On.
Stoli is a visionary, groundbreaking first: first imported Russian vodka to the US, first vodka brand to launch a line of flavored vodkas, even the first vodka in space.
A new limited edition bottle of Stoli Ohranj with the Playboy bunny logo that will be available for the holiday season
Stoli is advertising across multiple mediums including broadcast, print, online and out of home
Print ads begin running in July books, which hit stands in mid-June in publications including Playboy, Blackbook, 944 and Michigan Ave.
Hugh Hefner is a true original who not only broke sexual taboos with the launch of Playboy, but who also campaigned for civil rights and free speech and put blacklisted and black American performers on his "Playboy After Dark" and "Playboy's Penthouse" TV shows when they couldn't appear elsewhere on national TV. Hefner not only broke the color line in his clubs and TV shows, he also campaigned against censorship.
The launch of the all-new 2011 Ford Fiesta has kicked off in the US. They've had to wait a long time for this great car in the US, so it really is a pretty big deal.
Advertiser: Ford Brand: Ford Fiesta Director: Patrick Daughters
Nice promo spot for Google introducing Google TV. Looks pretty cool I will surely be trying this out. TV meets web. Web meets TV. Produced by Epipheo Studios.
Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY. The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.
In Busting Balls, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls." The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store. Hoop Promotion features an ill-conceived contest, in which customers try to sink a basketball through a hoop in exchange for a prize. The balls smash into walls, knock merchandise from shelves, hit a bystander in the groin - going everywhere except in the basket.
SportsNet NY Busting Balls Spot:
SportsNet NY Hoop Promotion Spot:
Credits:
Client: SportsNet NY Spots Title: Busting Balls (featured), Hoop Promotion (featured), Good Luck, Female Employee Air Date: May 2010 Creative Consultants: Ogilvy + Mather Senior Partner/CD: Debbie Kasher Senior Partner/Associate CD: Arturo Gigante EP: Patti McConnell Prod Company: Tool of North America Director: Geordie Stephens DP: Joe DeSalvo EP: Brian Latt EP Digital: Dustin Callif Line Producer: Katie Kilburg Production Designer: Peter Zumba Editorial: Peepshow Post Production Editor: Andrea MacArthur Producer: Sari Resnick Color Grading: Smoke & Mirrors NY Colorist: Ben Eagleton Post/Effects: Smoke & Mirrors NY CCO: Sean Broughton Flame Artist: Philip Akka Flame Artist: Same Caine Producer: Paul O'Beirne
Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Nike has just unveiled an action-packed film / commercial campaign that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world, just in time for the 2010 FIFA World Cup. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.
The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson. Credits: The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future. Agency: Wieden + Kennedy, Amsterdam Client: Nike Creative Director: Mark Bernath Creative Director: Eric Quennoy Copywriter: Stuart Harkness Art Director: Stuart Harkness Copywriter: Freddie Powell Art Director: Freddie Powell Producer: Elissa Singstock Producer: Olivier Klonhammer Executive Creative Director: Jeff Kling Head of Broadcast: Erik Verheijen Production Company: Mokkumercials - Amsterdam
A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies.
Produced for SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG, the nearly 3-minute film entitled "The Magical Classroom" is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART's marketing team. For the official press, and stills visit we are plus here. Credits: Project Name: SMART Technologies "The Magical Classroom" Client: SMART Technologies Ad Agency: Sharpe Blackmore Euro RSCG Creative Director: Ron Tite Associate Creative Director: Michael Willson Art Director: Gira Moin Writer: Erin Beaupre Executive Producer: Francesca Marchese Production Company: We Are Plus Director: Judy Wellfare Creative Directors: Jeremy Hollister, Judy Wellfare Technical Director: Seth Pomerantz Lead Animator: Peter Wallach Animators: Matthew Amonson, Jeremy Bronson, David Bell Flash Animator: Aleth Romanillos Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo Executive Producer: Zu Al-Kadiri Line Producer: Kea Allcock Production Services Company: Pioneer Productions Producer: Agustin Ortiz Prop Construction: SodaPasta, Buenos Aires
Accenture the "Surfing Elephant" commercial tv spot, now this is one talented elephant.
Credits: Agency: Y&R, New York Chief ECDs: Scott Vitrone, Ian Rechenthal ECD: Dick Sinreich CD/Copywriter: Mark Ezratty CD/Art Director: Keith Evans Producer: Laura Ferguson Executive Director of Content Production: Lora Schulson Production Company: Paranoid US, Los Angeles Director: Thierry Poiraud Executive Producers: Cathleen O’Conor, Claude Letessier Head of Production: Matej Purg Line Producer: Lisa Cowan DP: Tobias Schliessler
Editorial: MacKenzie Cutler Editor: Ian MacKenzie Assistant Editor: Mike Rizzo Executive Producer: Melissa Miller
VFX: Buf Executive Producer: Pierre Buffin Head of Production: Pierre Escande VFX Producer: Nicolas Delval, Julie Verweij, Carla Diamond Art Director: Olivier Gilbert VFX Supervisor: Christophe Dupuis Flame Artist: Jonathan Lagache Modeling: Aurelien Fuentes Animation: Nicolas Candido, Benjamin Malherbe, David Rouxel Lighting: Christophe Moreau SFX R&D: Nicolas Schneider VFX Editor: Florent Susini
New ad for Bud Beer entitled "Swap" features the music of 30 Seconds to Mars and the song Kings and Queens. Budweiser, Official sponsor of the 2010 FIFA World Cup.
Credits: Advertising Agency: DDB, Chicago, USA Chairman and Chief Creative Officer: Bob Scarpelli SVP, Group Creative Director: Barry Burdiak VP, Creative Director: John Hayes Art Director: John Baker Creative Director: Dan Strasser Producer: Richard Chambers Senior Producer: Scott Kemper Account Director: Paul Matusczyk VP, Account Director: Nick Vitellaro Production Business Manager: Kelly Lenthe VFX and Finish: Filmworkers Club Colorist: Michael Mazur VFX Artist: Rob Churchill Executive Producer: Mary O’Gara Edit: Whitehouse Post Editor: Grant Gustafson Mix: Another Country Mixer: Dave Gerbosi Music: Licensed “Kings & Queens” performed by 30 Seconds to Mars, Written by Jared Leto
Canadian Fortnight Lingerie launched the Super Sexy CPR campaign. Should be entertaining to watch this unfold as their CPR viral takes the net by storm. Fortnight is a Canadian company specializing in handmade unmentionables that combine "strong, sexy aesthetics with highly tailored sizing to create pieces that are both luxurious and versatile." Those aesthetics and versatility are demonstrated here by an amateur EMT and her victim in need. http://supersexycpr.com/
Ever wonder just how effective a great billboard campaign can be, watch this and see how Chang Soda took a bite out of the competitors market share with their Fizzy Billboard.
The newest ad for McDonald's gives us Joe and Frank, the lady Grace and smooth Jack sharing a few special moments at their local McDonald's restaurant.
Credits: Client: McDonald's Agency: DDB, Chicago Group Creative Director: Bill Cimino Executive Director of Integrated Production: Diane Jackson Creative Director: Tim Souers Art Director: Tim Souers Associate Creative Director: David Oif Copywriter: David Oif Senior Producer: Mark Olson Production Manager: Joann Baker Production Company: MJZ Director: Rocky Morton Executive Producer: Jeff Scruton Line Producer: Helen Hollien Editorial Company: Finish Editorial Company: The Whitehouse Editor: Matthew Wood Senior Producer: Kristin Branstetter Colorist: Mike Mazur VFX Director: Rob Churchhill Technical Director: Todd Freese Executive Producer: Mary O'Gara
Stardust was tapped by ad agency Team Detroit to launch the new Ford 2011 Mustang with a drool-worthy cinematic spot for TV and cinema. The commercial highlights the Mustang’s speed, bold lines and fuel efficiency through sexy camera work, motion type and an authentic aesthetic. The :30 version aired Wed., April 28th during American Idol on FOX, while the :60 premiered in cinemas on April 30th.
Credits: Client: Ford Mustang Title: _PG
Agency: Team Detroit, Inc. EVP, Chief Creative Officer: Toby Barlow EVP, Group Creative Director: Eric McClellan Creatives: Adam Hull, Nick Flora, Ron Schlessinger, Arty Tan Producer: Bob Rashid
Production Company: Stardust / Santa Monica, CA Director: Jake Banks Executive Producer: Paul Abatemarco Head of Production: Josh Libitsky Line Producer: Paul Ure Director of Photography: Max Malkin
Design & Animation Company: Stardust / Santa Monica, CA Post / Editorial Producer: Alex More Designers: Neil Tsai, Gretchen Nash, Bill Bak, Ling Feng, Juliette Park, Angela Ko Compositors: Alan Latteri, Chris Howard Animators: Jason Lowe, Giancarlo Rondani, Joseph Andrade, Kevin Ta, James Yi
Editorial Company: Cut + Run Editor: Frank Effron Post / Editorial Producer: Alex More
Music Search Company: Agoraphone Music Supervisor: Dawn Sutter-Madell & Jasmine Flott Song: Band of Skulls "Light Of The Morning"
Sound Design & Mix: 740 Sound Design Executive Producer: Scott Ganary Sound Designer : Andrew Tracy Sound Designer : Eddie Kim Mixer : Mike Franklin
The new Crunchie Rocks advert from Cadbury & share that Friday Feeling! Cadbury launches Crunchie Rocks campaign with Tina Turner Cadbury has opted for the vocal talents of Tina Turner's hit ‘We Don't Need Another Hero" in its new ad, created by Fallon, for its Crunchie Rocks bagged sweet. The ad is part of a major above-the-line campaign running across outdoor, digital, and TV encouraging people to experience "that Friday Feeling"- no matter what day of the week it is. The TV spot tells the story of Crunchie's ‘Friday Engineers' who can take any situation and turn it into a moment, igniting ‘that Friday Feeling'. The unsuspecting man in the ad starts singing to himself as he is getting ready. As he goes about his business, the Crunchie Friday Feeling Engineers turn up the ante on ‘that Friday Feeling' until the man is belting out Tina Turner's ‘We Don't Need Another Hero'. As part of the campaign, Crunchie will launch a new social media game called ‘Friday Town' at www.facebook.com/crunchie. http://twitter.com/crunchie via: Coloribus
Ad Agency Saatchi & Saatchi just released a campaign for Toytoa iQ, the world's smallest four seater.
Saatchi & Saatchi had the idea to turn the car into a mouse, so it could move a cursor on a giant screen and operate a computer.
The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.
The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.
The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.
Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard.
The live event was shot and edited into a short film and a behind the scenes video. via: AdNews
Credits: Advertiser: Toyota Creative Agency: Saatchi & Saatchi Copywriter: Matthew Page Art Director: Carolyn Davis Deputy CD: Tim Huse ECD: Dylan Harrison Technical Support: Peter Mangin Software Developer: Jonathan Hardie Digital Producer: Liz Knox Agency Producer: Richard Mayo Smith Director: Leo Woodhead Producer: Nick Beachman Production Company: Thick as Thieves Editor: Ian Bennett Post Production: Mike Stephenson, 2&1/2D
This is believe it or not the latest ad campaign for Foot Locker entitled Spank, or maybe Again. Isn't advertising great? I just love it! If anyone has the credits for this spot please share them in the comments. Credits: Sneakerhead gets a sexy spanking in this hilarious new advert from Foot Locker. Director: The Perlorian Brothers Agency: Sapient Nitro UK Creative Director: Malcolm Poynton Agency Producer: Michelle Grainger Production House: Blink Productions Line Producer: Claire Jones Director of Photography: Stöps Langensteiner Post Production: Prime UK Editor: Michelle Czukar, Panic and Bob, Toronto
Zinedine Zidane, Lionel Messi and David Villa feature in the new Adidas commercial advert for the F50 adiZero football boots. Credits: Agency: 180, Amsterdam Client: Adidas Client: Adidas International Executive Creative Director: Andy Fackrell Copywriter: Peter Albores Senior Art Director: Martin Terhart Senior Producer: Joe Togneri Digital Agency: 180Riot Digital Creative Director: Todd Bois Director of Digital Planning: Michael Aneto Digital Producer: Peter Bassett Production Company: Knucklehead Director: Johnny Green Director: Gary Shore Producer: Matthew Brown Director of Photography: Daniel Landin Production Design: Jim Clay Stylist: Buki Ebiesuwa Editorial Company: Work Post London Editor: Richard Orrick Producer: Jane Dilworth Recording Studio: Wave Recording Studios Amsterdam Final Mix: Alex Nicholls-Lee Mixer: Joe Mount Music: Original X rearrangement master Music: Record-Play/Tape Music Composer: Ennio Morricone Sound Designer: Nick Foots Sound Designer: Olga Fitzroy Music Artist: The Brute Chorus
Ok all you eager creatives, are you ready to apply for "The Worst Job In The World?"
After the Best Job in The World, successful buzz created by Tourism Queensland(see below for the video), many companies and brands have tried to launch their own extraordinary job offer. Huge salaries, idyllic landscapes, gifts, fun, they all have their fantastic advantage: we remember the bed tester for a luxurious bed brand, the Next Best Job in the World for a travel agency, the (second) best job in the World to become an International Shopping Consultant, or the Big Trip for a travel marketing firm. Ad Agency Numero10 decided to take advantage the trend, by recruiting potential new employees with this viral video. A unique opportunity, an offer that can’t be missed, the best of the best, that's right it's the Worst Job in The World!
Seriously though, despite the humorous tone they really are recruiting a graphic designer and an account executive, so if you are interested send you can contact them at career@numero10.ch....Good Luck. Credits: Advertising Agency: Buzzilla de Numéro10, Bern, Suisse Agency website: http://www.numero10.ch/
Here is the vid for the Queensland Tourism "Best Job In The World" campaign.
The Caretaker of the Islands of the Great Barrier Reef is a newly created position. There are a few minor tasks that need to be taken care of, but the most important duty is to report back to Tourism Queensland (and the world) and let us know whats taking place on the Islands of the Great Barrier Reef.....Take me, please!
With World Cup fever fast approaching, Digital Kitchen recently worked with ad agency Y&R London and Red Bee productions to deliver a gorgeous, high-intensity spot promoting the BBC network’s broadcast of the event. With its riveting footage and fast edits, the:60 spot (also packaged into :40, :20 and :05 versions) fuels absolute suspense for the most-viewed sports event in the world.
Eschewing the type of treatment typically associated with soccer games (e.g.. a humdrum pastiche of goal kicks and famous players), Digital Kitchen conceived of and produced the spot with a pure cinematic eye.
“The creative challenge was to make sure we conceptualized something that would not look and feel and smell like a thousand traditional soccer montages,” says Johan Liedgren, creative director at Digital Kitchen. “Instead, Digital Kitchen captured more elusive emotions that precede the World Cup: 100% pure anticipation.
Digital Kitchen dispatched a small camera crew to Cape Town, South Africa, to shoot everything from soccer players getting ready to candid street scenes. The crew used a shot list as a starting point but was always on the hunt for “little off moments that had more authenticity than anything we could ever plan,” as Liedgren explains.
DK took their original footage and juxtaposed it with stock footage to create a rousing montage that captures the vitality not only of the game, but also of life in South Africa. Thanks to the vibrant, immersive footage, the spot transports fans to the African nation and simulates the excitement of being there, waiting for the games to begin. “It’s not just anticipation, it’s anticipation that’s happening now,” explains Digital Kitchen editor Brian Cole. “It’s a montage of images that could all be happening a few miles from each other.”
To further build a sense of anticipation, Digital Kitchen applied quick jabs of sound to keep viewers on their toes and bathed the spot in vivid colors. The first 10 seconds are seeped in red — a girl in a red skirt, fans in red jerseys. The next 10 seconds are bathed in orange — neon signs, a sunset glow, the orange seats of a stadium.
The spot progresses through the colors of the rainbow and eventually climaxes with an explosion of mingled color. Though it’s subtle, the progression of color creates a visual arc that unifies the panoply of imagery. DK also peppered the spot with close-ups of television screens and pixilated soccer footage to connote the experience of televised viewing.
“We wanted to find a raw and primal sense of South Africa and in soccer, and combine the two in a meaningful way,” Liedgren sums up. Credits: BBC WORLD CUP TV MARKETING CAMPAIGN CREDIT LIST Client: BBC Sport Marketing Head of Marketing and Communications, BBC Sport: Louisa Fyans Marketing Manager, BBC Sport: Karen Potterton
Agency: RKCR Y&R
Executive Creative Director: Damon Collins Art Director: Paul Angus Copywriter: Ted Heath Agency Producer: Ella Littlewood @ Red Bee Media
Production Company: Digital Kitchen Head of Creative: Mark Bashore Executive Creative Director: Matt Mulder Creative Director: Johan Liedgren Executive Producer: Eric Oldrin Senior Producer: Chezik Walker Editor: Brian Cole Directors of Photography: Trevor Fife & Morgan Henry Designers: Sean Dekkers & Chris Abbas Colour correction: Ryan Gagnier & Cody Cobb
Credits: Advertising Agency: Dailey, USA President/Chief Creative Officer: Steve Rabosky Associate Creative Director: Marcus Wesson Copywriter: Michael Miller Exec. VP, Director of Broadcast Production: Joe Stanley Sr. VP, Management Supervisor: Steve Mitchell VP, Account Supervisor: Denise Pelton Account Supervisor: Heath Miller Senior Account Executive: Christy Shannon-Hayes Planner: John Reinking Production Co.: Independent Media, Inc. Director: Maure Fiore Executive Producer: Susanne Preissler Head of Production: Leora Glass Line Producer: Denise Rocchietti Editorial Co: Jump LA Editor: David Trachtenberg Executive Producer: Josianne Coté Telecine: New Hat Colorist: Beau Leon Online/VFX: Jump LA Music: The Lodge
If you have been following the Audi A1 The Next Big Thing movie here is the second of six. In the second episode the pursuers are very close on their heels and a spectacular car chase begins. Then John (Justin Timberlake) and Toni (Dania Ramirez) are contacted by a mysterious person. Credits: Client: Audi Title: The Next Big Thing Agency: Heimat, Berlin Production Company: Acen, Stockholm; Tempomedia, Berlin Director: Henrik Sundgren Agency: HEIMAT, Berlin Chief Creative Officers: Guido Heffels, Jürgen Vossen Head of Strategy: Andreas Mengele Creative Director: Myles Lord Art Director: Carsten Schubert, Michael Dunlap, Jue Alt Copywriters: Nikolai Diepenbrock, Stephen Quell Additional credits: Ole Vinck, Ove Gley, Benjamin Mohr, Eric Prautsch Production company: Acne, Stockholm; Tempomedia, Berlin Written by: Henrik Sundgren & Justin Britt Gibson Executive Producer: (Acne) Richard Bjorlin & Fran McGivern Production Company: Executive Producer / Partner: (Tempomedia) Vera Portz Producer: Christopher Keks Producer: Leanne Amos Director of Photography: Crille Forsberg Episode & Longfilm Editor: Joakim Pietras Sound: Bob Isreal Online, VFX and 3D: Digital District VFX supervisor / Lead Flame Artist: Philippe "Falap" Aubry 3D/SFX: Florian Rihn, Karim Keddache, Thomas Marqué 3D / Rendering: Nicolas Belin, Ronan le Fur 3D: Adrien Clément, Laurent Harduin, Nicolas Vion, Guillaume Nadeau, Kevin Monthureux Compositing: Amandine Moulinet, Gregory Paraige, Aurélien Teurlai, Antoine Vierny, Lynda Tranchier, Jeremy Pierre Grading and online: The Chimney Pot Original music: Torpedo Sound design and original score: Plop Production Music Supervisor, Score Composer and Mix: Lasse Sander Sound Design Mats Blomberg, Lasse Sander
Every office needs an Eric! The Amp Energy Drink takes this office to a new level in this ad with Eric, an average guy, is so energized and inspired after drinking his new AMP Energy 100% Juice that he decides to build an ice cream dispensing robot that results in a boost in office morale and kudos from the boss.
After the first few views I was still thinking what the....but after about the fourth time I caught the one guy with his pants almost down to his ankles and couldn't stop laughing at the spot. Thumbs up to the ad agency Proximity, this spot rocks! Credits: Agency, City: Proximity Canada Client: PepsiCo Canada (AMP Energy) Spot Title: Eric‘s Good Morning Creative director: John Gagne, Jon Webber Copywriter: Jon Ruby Art director: Jeff Da Silva Agency Producer: Christie Gawenda Production House: City: Suneeva - Toronto Executive Producer: Michi Lepik-Stahl Director: Jeff Aron Lable DP: Chris Malby Editorial: City: Ricochet Post - Toronto Editor: Gord Koch / Igor Boros Planner: Zach Klein Account Management: Andrea Cook, Lindsay Bernard
LG teams up with the new movie Iron Man 2 in this new ad entitled The Plan and the new LG Ally Phone. Advertising Agency: Young & Rubicam New York, USA Executive Creative Directors: Scott Vitrone, Ian Reichenthal Global Creative Director: Darren Moran Creative Director: Gabe Hoskins Art Director: Gabe Hoskins Copywriter: James Maravetz Executive Producer: Jessica Dierauer Production Company: Biscuit Filmworks Director: Tim Godsall Director of Photography: Matthew Libatique Executive producer: Holly Vega Line Producer: Rick Jarjoura Editing House: Arcade Editorial Editor: Geoff Hounsell Asst Editor: Hayley Mann Producer: Ali Reed, Deanne Mehling
At Great Ads we are all about showcasing the best in advertising and this clever spot for Symantec is no exception, besides I'm sucker for a handsome cowboy. The ad takes a humorous approach to discussing the complex challenge of businesses both large and small migrating Windows 7.
Check out the Symantec website for info on their Windows 7 migration service HERE
Oh but there's more, my first reader who can tell me what the license plate reads in the ad I posted on Monday, April 30, 2007 will get a free copy of the Symantec Backup Exec System Recovery (BESR) as a token of our appreciation for being a loyal reader of Great-Ads. BESR delivers reliable backup and recovery for small and growing businesses and recovers data in seconds, and systems in minutes. Simply email me your answer at "greatads.sylvia@gmail.com" and I'll post the winner in the comments.
Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”).
This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.
“Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).
Credits: AD AGENCY: Wieden + Kennedy NY DIRECTOR: Lance Acord AD CAMPAIGN: One Game Changes Everything WHERE AIRING: Across the ABC/ESPN family of networks
A great new commercial for Caloi Bikes in Brazil entitled Choco-Lazy. Credits: Caloi bikes. Life in motion. Advertising Agency: Fabra&Quinteiro, São Paulo, Brazil Creative Directors: Alexandre Manisck, Paschoal Fabra Neto Art Director: Bruno Cirello Copywriter: Gustavo Azevedo Production Company: Tatanka Films Director: Anésio Jr Post-Production: MZ Filmes - Homero Arce / Rafael Zachi Sound Design/Arrengement: Lua Nova Aired: April 2010
The 14th Annual Webby Awards today unveiled the winners in interactive advertising, with BBDO leading with 12 awards, followed by TBWA\Chiat\Day (4), BBH (4), DDB Stockholm (3), and Wieden + Kennedy (3).
At the star-studded ceremony on June 14th in New York City, BBDO will be presented with the Webby Agency of the Year Award, which recognizes the most successful agency across all Webby categories, including, interactive advertising, websites, mobile sites, and online film and video. Academy judges like R/GA's Bob Greenberg, Ogilvy's Lars Bastholm, and Crispin Porter + Bogusky's Alex Bogusky selected Webby Awards winners, while people around the world cast nearly one million votes in The Webby People’s Awards, setting a new Webby record. A full list of both Webby Awards and People’s Voice Awards winners can be found at www.webbyawards.com. Other highlights of The 14th Annual Webby Awards include:
Achieving both critical and popular consensus, five works won both a Webby Award and a People’s Voice Award including:
Kit Kat’s “Jesus” (UbachsWisbrun/JWT) The Grammy Awards’ “We’re All Fans” (TBWA\Chiat\Day) Volkswagen’s “The Fun Theory” (DDB Stockholm) “Yearbook Yourself” (Colle + McVoy) “Can Hands” (Bridge Worldwide)
Two campaigns won Webby Awards in multiple categories:
- Nike’s Tour de France “Chalkbot” (Wieden + Kennedy): Best Integrated Media Plan and Online Campaigns - Volkswagen’s “The Fun Theory” (DDB Stockholm): Online Guerilla & Innovation and Online Campaigns
Winning agencies ranged from large agencies like R/GA and United Kingdom’s Dare to Sweden’s London’s Akestam Holst and Minneapolis’ Colle + McVoy
“From viral videos to Facebook memes to wildly popular branded content and games, this year’s winners demonstrate interactive advertising’s growing influence on pop culture,” said David-Michel Davies, executive director, The Webby Awards. “We’re thrilled to honor the agencies and brands that are pushing the medium in exciting new directions.”
Hosted by B.J. Novak of NBC’s The Office, the 14th Annual Webby Awards ceremony will feature winners and honorees delivering five-word speeches in the tradition of past Webby victors like Al Gore (“Please don’t recount this vote.”), R/GA’s Bob Greenberg (“Agency for the Digital Age”), and Jimmy Fallon (“Thank God Conan got promoted”). Speeches and ceremony highlights will be broadcast on the Webby Awards YouTube channel (http://www.youtube.com/TheWebbyAwards). The ceremony will also mark the culmination of Internet Week New York 2010, a weeklong festival celebrating digital culture that’s expected to draw 20,000 people to over 100 events throughout New York City.
About The Webby Awards Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Corbis Images; HP, Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.
An interesting new ad campaign for the Swedish newspaper "Dagens Industri". The spot makes fun of the social media phenomenon, disguising itself as a case study in the future of advertising. While trying to convince us that traditional advertising still works, more specifically print ad campaigns....Thumbs up to that! Credits: Advertising Agency: Storåkers McCann, Stockholm, Sweden Art Directors: Max Hansson, Henric Almquist, Patrik Reuterskiöld Copywriter: Martin Johansen Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson Published: April 2010
