'This Unpredictable Life' Ad by Honda is a Sweet Ride

As part of their European ad campaign Honda have created a 3d animated spot to launch their latest Jazz car model. The 60 second whimsical spot reads like a Dr. Sues book, as the ad film takes you on a dream like journey though a persons life and the endless possibilities that we create for ourselves.


Credits:
Agency: Wieden and Kennedy London
Creative Directors: Sam Heath, Chris Groom

Super Bowl XLV Advertisers: Who Will Get the Best Bang for their Buck?

Brand Keys', a New York-based brand and customer loyalty research group have released their 9th annual Super Bowl Advertising Survey. The report indicates which Super Bowl advertisers will get the best return on their $3 million investment for a 30 second spot. In short, the research measures and predicts consumer's real reactions to the brands. The advertisers are then ranked either positively or negatively, as we all know many Super Bowl ads fail to always score a touchdown. Apparently, the big winners at this years Super Bowl are Groupon and Sketchers, with CarMax and Chrysler fumbling the ball.

Super Bowl XLV Advertisers Return on Investment Ranking:

Groupon +12
Skechers +12

Hyundai +11
GoDaddy.com +10
Pizza Hut +10
Best Buy +9
Doritos +9
PepsiMax +9
Anheuser-Busch +8
Mercedez-Benz +8
Mars +8
Suzuki +8

Teleflora +8
BMW +7
Careerbuilder +7
Kia +7
Audi of America +5
Bridgestone +5
HomeAway +4
Volkswagen +4
Coca-Cola +3
Paramount Pictures +2
Universal Studios +2
GM Chevrolet -0-
E*trade -2
Cars.com -3
CarMax -4
Chrysler -4

Nike 'Take Control' Ad is a Real Kick

To help market their new CTR360 boot Nike have enlisted Andres Iniesta, the Spanish mid-fielder who scored the winning goal at the 2010 World Cup in South Africa. The innovative spot features Iniesta transitioning between practice and game play with some of the best edits and coolest camera angles I have ever seen. The result is a great spot that makes you feel like your right their on the pitch with the Barcelona star.

See How Toyota's 'Glass of Water' Campaign Can Change the World

As part of a clever direct marketing campaign originating from Sweden, Toyota has developed an ingenious iPhone app that makes you a safer more Eco-friendly driver, and in turn help the planet. This great idea from the Japanese automaker couldn't come at a better time, as they have suffered public relations problems with their recent worldwide safety recalls. Either way, the campaign demonstrates that marketing can be more than just commercialism.


Credits:
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Planner: Per Jaldeborg
Account Managers: Marie Nodbrink, Ebba Jandér
Account Director: Tom Hedström
Advertising Assistant: Afshin Moeini
Production Company: Dallas STHLM

Teklon 'Emoticon' Spot has met their 'Match' with Match.com's Latest Ad

Great advertising minds must think alike, as two new ad campaigns have simultaneously released commercials featuring alike surreal headed characters searching for love. Unknowingly Match.com and Teklon have created parallel themed TV spots that take viewers on the often lonely journey of finding your perfect match.


Credits:
Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Alexandre Motta
Art Director: Marcus Saulnier
Copywriter: José Francisco Tapajós
Production Company: Hungry Man
Director: Paulo Gandra Agency
Producer: Luiza Maggessi

Fall in Love with Telkons 'Emoticon' Ad

In this new ad from South African mobile provider Telkon 8.ta, they introduce us to "Emoticons", and their fateful journey to finding love. The ad's Emoticon characters were inspired by those happy face symbols we all use in our emails and texts. To create this effect the cool looking spot mixes live action with 3d matte layers, resulting in a unique character composition that expresses their emotions solely on their facial expressions. The commercials great visuals and melodramatic theme is matched perfectly with music of Freddie Mercury and Queen and their classic song "It's A Hard Life".


Credits:
Advertising Agency: McCann Erickson, Johannesburg, South Africa
Production Company: Velocity
Director: Keith Rose
Executive Creative Director:Vanessa Pearson
Art Director:Sean Harrison
Copywriter: Tim Beckerling
Copywriter: Peet Englebrecht
DOP: Keith Rose
Executive Producer:Peter Carr
Producer: Grant Davies
Editor: Ricky Boyd
Photographer: Michael Polizia

"I'm Back", The Return of Old Spice's Ad Man of the Year

Banking on the success of their 2010 Super Bowl ad campaign, Old Spice has released this new spot featuring the now legendary advertising hunk Isaiah Mustafa. Of course the commercial features the former NFL star in his famous getup; shirtless with just a towel around his waist. The spot, like the previous Old Spice versions, is done in one take with no edits. Quite impressive as the monologue is over 1 minute long.

Chuck Norris Doesn't Even Speak and He's the Best Spokesman Ever

T-Mobile has been known to use famous English speaking actors in their foreign ad campaigns with various stars such as Catherine Zeta-Jones and Snoop Dogg. It is often advantages for celebrities to partner with foreign advertisers so as not to appear as "sell outs" to their American fans. But even A-List Hollywood stars such as Leonardo DiCaprio and Robert Di Nero have been featured in foreign ads, most notably in both Asia and South America. Now countries like the Czech Republic are following the celebrity trend with the spot titled 'Christmas with Chuck Norris'. The world champion martial artist/actor and now internet cult hero, has numerous websites dedicated to him that feature the popular new genre of "Chuck Norris Jokes". Building on Chuck's obvious sense of humor, T-Mobile picked the perfect English speaking spokesman, as he doesn't even have to say a word.



Credits:
Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Executive Creative Director: Radouanne Hadj Moussa
Creative Director: Jakub Hanzlíček
Art Directors: David Podhola, Viktor Říha
Copywriter: Jan Ridl
Photographer: Sebastian Milaszewski

Come take a 'Waltz' with Apple's New iPhone4 Ad

Highlighting Apple's recent carrier partnership with both AT&T and Verizon, iPhone4 has released 'Waltz', a perfectly choreographed TV spot emphasizing the campaigns adage "two is better than one". The genius of the iPhone4 slogan is that it too has two meanings, as the commercial also demonstrates the synchronization capabilities of the iPhone4 in their now famous iPhone style. It may take two to tango but Apple has proved three can waltz.



Credits:
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Demian Oliveira
Art Directors: Parker Grant, Mark Sloan, Niraj Zaveri
Copywriter: Louise Shieh
Agency Producers: Perrin Rausch, Mallory Gordon, Chelsea Larner

Hyundai says "Snap Out Of It" and Watch their New 2011 Super Bowl Ads

A recent trend by Super Bowl advertisers is to slowly release their spots during the 2 week build up to the big game. The Hyundai commercial was previewed during the AFC Championship game as the Korean automaker is hoping to get a lot of use of their 2011 Super Bowl ads by releasing the conspiracy themed campaign 'Snap Out Of It' and their 2 new spots titled 'Sheep' and 'Children'. The ads are a bold departure from Hyundai's prior Super Bowl commercial that featured Minnesota Vikings Brett Favre as Father Time, as this years intriguing 'Snap Out Of It' ad campaign also includes companion on-line short film ads that explain Hyundai's compact car conspiracy theory.

Bud Light's '3D Test Commercial' Results Are In

Gearing up for this years Super Bowl ad season, Bud Light has released a funny new spot that features them conducting market research on their 3D test commercials. And what Bud Light has discovered is that beer and 3D technology work too well together, even for advertising.



Credits:
Agency: DDB

Audi A4 'Robot' Ad Has Heart

Cute robots have always proven popular in TV and film, and advertising is no exception. In Audi's latest ad campaign for their Spanish auto market, they introduce us to an adorable antiquated robot of their own. The commercial features the toy robot in awe of his more technologically advanced brethren, as it sets up the European automaker's metaphor for the toy car and their newest Audi A4. The spot is perfectly executed with the addition of the Tin Man's classic song from The Wizard of Oz 'If I Only Had A Heart'.



Credits:
Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

Anyone Order A Subway 'Fatty, Fat, Fat' Ad

With the hundreds of commercials that feature the fast food line-up scenario, it is a rare achievement for one to catch your attention and still be somewhat entertaining. Reminiscent of Saturday Night Live's classic John Belushi sketch "Pepsi, Pepsi, Pepsi", Subway's latest ad campaign 'Fatty, Fat, Fat' is just as funny and more importantly for the advertising world, just as memorable. The great comedic performances from the young unknown commercial actors make this spot a pleasant surprise.



Credits:
Production Company: HELLO!,LA
Director: Mark Gilbert
Executive Producer: Carl Swan
Head of Production: Alexandra Chamberlain
Producer: Rachel Curl
DP: Bob Yeoman Production
Designer: Stephen Sumney
Agency: MMB
President/Partner: Fred Bertino
Partners/Creative Directors: Jamie Mambro, Jerry Cronin
Associate Creative Director/Art Director: Chris Poulin
Associate Creative Director/Copywriter: George Goetz
Editorial Company: Fluid New York
Editor: Micah Scarpelli
Post Producer: Leanne Diamond

Nike 'RunFWD' Aim To Pass It On

Nike Japan has come up with a cool idea that involves runners from around the world in a virtual relay race. The RunFWD interactive project uses GPS to track runners and send custom video emails that are used to pass the relay baton or tasuki to the next participant. With names like Wayne Rooney joining in on the 2 month campaign called the Global Ekiden Relay, Nike is banking on world wide participation. The ad itself features great scenic shots mixed with some cool text effects, along with a great soundtrack by toe.


Credits:
Advertising Agency: Wieden+Kennedy, Tokyo, Japan
Executive Creative Directors: Frank Hahn, Naoki Ito
Director/Editor/Animator: Genki Ito
Art Director: Naoki Ga
Copywriters: Hiroshi Kuyama, Andrew Miller
Interactive Copy Writer: Takayuki Rokutan
Account Supervisor: Kohei Adachi
Music: toe
Logotype/Typeface: Masanori Sakamoto
Digital Production: Root Communications
Technical Director: Toru Terashima
Director: Hiromi Yoshikawa
Systems Engineer/Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama
Markup Engineer: Takeshi Ninomiya
Interactive Designer/Flash Develop: Ken Murayama
Art Director/Designer: Masanori Sakamoto
Film Production: Rooftop
Producers: Kenji Yamamoto, Masahiko Abe
Production Manager: Poco Saito
Director of Photography: Naoki Noda
Photographer: Akihiro Ito
Producers: Wataru Nakata, Kenji Hashimoto, Akihiro Oshima
Retoucher: Shinji Sato

Gillette Ad Takes Shaving to the 'MagmaCore Extreme'

Poking fun at themselves, Gillette has created a great in-house spoof ad that introduces the latest in shaving blade technology with the 80 blade razor. The UK advert perfectly satirizes the recent craze of razor blade companies attempt to out do themselves with the number of blades they can fit on a razor. I know I asked myself the same question - and apparently the answer is 80.

JC Morgan Chase Ad 'Change' Really Pops Out At You

Ad Agency mcgarrybowen has teamed up with creative production company Psyop to produce a beautifully designed ad simply titled 'Change'. The commercial features a charming pop-up book motif with impressive and innovative animation techniques, resulting in an organic and timeless looking spot.

Credits:
Agency: mcgarrybowen
Executive Creative Director: Gordon Bowen
Creative Director/Art Director: Marta Ibarrondo
Creative Director/Copywriter: Michael Demos
Executive Producer: Celia Williams
Producer: Stacy Edelstein
Executive Music Producers: Jerry Krenach and Jean Scoffield
Account Team: Ari Ben-Caanan, Julie Wood and Aaron Gelbman
Director: Psyop
Production Company: Psyop / Smuggler
Psyop Creative Directors: Alex Hanson and Thibault Debaveye
Executive Producers (Psyop): Lydia Holness, Neysa Horsburgh
Executive Producer/Partner (Smuggler): Patrick Milling Smith
Executive Producer/Partner (Smuggler): Brian Carmody
Executive Producer/COO (Smuggler): Lisa Rich
Executive Producer(Smuggler): Allison Kunzman
Head of Production (Smuggler): Laura Thoel
Producer (Psyop): Eve Strickman
Technical Director (Psyop): Tony Barbieri
Designers:Patrick Arrasmith,Pete Sickbert-Bennett,Lutz Vogel,Samantha Ballardini,
Stephanie Davidson
3D Artists:Borja Pena,Daniel Fine,Entae Kim,George Smaragdis,Helen Choi,Michael Shin,Russ Wooten,Soo Hee Han,Zed Bennett,Jordan Harvey,
Compositors:Borja Pena,Jason Conradt
Composition & Sound Design: Casey Chester, Audible Playground
Mix: Sonic Union

Ashley Madison 'Welcome to the Club' of Rejected 2011 Super Bowl Ads

The genius behind Ashley Madison's latest Super Bowl ad campaign ploy is that they get as much attention for the commercials that they themselves know will never be accepted by the NFL or the Fox network, who is carrying the 2011 Super Bowl this year. To ensure the commercial received as much publicity as possible during their Super Bowl banned scheme, Ashley Madison enlisted porn star Savanna Samson to star in their sexy new spot. The controversial on-line dating agency is becoming a regular Super Bowl ad reject member right beside perennial banned member Go Daddy. Welcome to the club.

Controversial Heineken Ad 'The Tiger' Original and Revised Versions

When Heineken recently released their new TV commercial 'The Tiger' and received regular air time, it quickly became evident that some people took offense to the apparent chauvinistic ad. The controversy is due to the line "prey", as to describe the female character played by the gorgeous Valeska Castillo. Heineken responded quickly to the issue and released an updated version with the line 'prey' replaced with the word 'prize'. Not sure if this will really resolve anything as I'm sure there will be somebody who will find the word 'prize' just as offensive. Controversy aside, the spot is very charming and I think most women would agree.


Here is the new tamer version.

  The backing track is the classic Latin song titled 'Quantanamera', this version was mixed by Andres Levine.

Citroen C3 Ad 'The Face' Has A Very Familiar One

Now where I have seen this before? And then it hit me like a 'Sledgehammer' - the new French automaker's commercial 'The Face' is very reminiscent of the iconic rock video by Peter Gabriel. The animated spot features a driver singing the cover version of the song 'Hit the Road Jack' while the landscape and settings around him morph using stop-motion animation. Not the most original idea but the ad still works, as most people buying the car model were probably not born when 'Sledgehammer' was even released back in 1986.

Credits:
Worldwide Creative Director:Gilbert Scher
Creative Director:Luca Cinquepalmi
Creative Director:Marco Venturelli
Head of TV:Christopher Thiery
Director:Peter Sluszka
Executive Producer:Michael Feder
Producer:Greg Bedard
Producer:Joel Kretschman
Director of Photography:Zak Mulligan
Animator:Chris Gilligan
Animator:Matt Somma
Animator:Kevin Coyle
Production Designer:Anthony Henderson
Production Designer:Elise Ferguson
Lead Compositor:Arthur Hur
Compositor:Andrew MacFarlane
Compositor:John Harrison
Compositor:Peter Fink
Compositor:Rosie Garschina
Editor:Anita Chao

Ray-Ban Viral Marketing Ad 'Subway Running'

Creating a viral marketing video is the latest craze in the advertising world and the latest player in this new genre is Ray-Ban with their clever prank spot 'Subway Running'. The ingenious commercial features a guy (wearing Ray-Bans of course) running through 5 subway cars as it leaves the station. The stunt of course is created using quick edits and other timeless camera tricks, but either way the stunt sequence is impressive enough to trick many people. The bigger trick though would be if people could figure it out that it was a Ray-Ban commercial all along.

ASICS Gives A Sound Effort in UK Ad 'Shedding'

Often the best ingredients for a good TV ad is just simply some cool visuals and a great song and this UK advert demonstrates this adage perfectly. The ad features interesting text effects that mesh perfectly over ASICS new slogan "sport releases more than just sweat". The great backing track is by Electric President and their song "Ten Thousand Lines".


Credits:
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Copywriter: Elliot Allen
Art Director: David Reyes
Director: Bruno Aveillan
Post: WIZZ
Production: Believe
Director of Broadcast: Mickey Strider
Group Account Director: Michael Catanzaro
Account Supervisor: Danielle Chalin

Kahlua's 'Ingredients' Make For A Fun Sexy Ad

Known for their hip smooth marketing spots, Kahlua is taking a more tongue-in-cheek approach with a great Latin themed spoof. The ad features a gorgeous Penelope Cruz look-a-like giving a tour of her perfect town, occupied by the perfect people, listening to the perfect music etc... but the actor at the end steals the spot with his great over-the-top performance of a Latin Leading Man.


Credits:
Agency:TBWA\Chiat\Day Los Angeles
Director:Fredrik Bond
Post Production:MPC (The Moving Picture Company)
Telecine:Mark Gethin

Snickers Ad 'Focus Group' Has Some Real Bite

As part of a new product launch ad campaign for their peanut butter squared chocolate bars, Snickers releases their funny new spot just in time for Super Bowl ad season. The spot features man-eating sharks relating their tasting experience in a Snickers focus group.


Credits:
Agency: BBDO New York
Production Company: O Positive
Date Uploaded: 2011-01-13
Director: Jim Jenkins
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Executive Producer: Amy Wertheimer
Art Director: Gianfranco Arena
Copywriter: Peter Kain
DoP: Mott Hopfel
Number 6: Jason MacDonald
Country: United States of America
VFX House: Framestore

Did You Catch The New Intel Ad Film 'The Chase' ?

As part of their ad campaign to promote the 2nd Generation Intel Core i5 processor, Intel has created an action packed ad film highlighting the processors new capabilities. The cool spot is a mix between the opening sequence of 'Catch Me If You Can' starring Leonardo DiCaprio and the TV show 24. However, it involves a very original idea, in that the chase is set on your computers desktop, as the action jumps between programs, applications and websites including facebook, flickr and youtube.



Credits:
Advertising Agency: Venables Bell & Partners

'Oven Bus Shelter' Ad Is A Hot Idea

Ad Agency Colle+McVoy have come up with an ingenious ad campaign for their coffee brewing clients Caribou Coffee.  By transforming a bus shelter into a warm toasty oven, they have created one of the most eye catching bus shelters I have ever seen.  Not only is it a clever idea it but I'm guessing it probably makes people feel a little bit warmer waiting for that bus on a cold winter night.

 

Credits:
Advertising Agency: Colle+McVoy, Minneapolis
Executive Creative Director: Mike Caguin Group
Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan

MINI Car Ad Goes Big In 'MINI vs Monster'

Automaker MINI's latest ad campaign gets help from the iconic Monster Truck brand in this over the top new spot. Created to be played in movie theaters, the ad was shot in 3D and features some great visuals of the stunt. Surprisingly the commercial is pretty funny too, albeit a little campy with some of the crowd shots, but then again it is at a Monster Truck Show.


Credits:
Agency:BSUR, Amsterdam
Client:MINI
Creative Director:Jason Schragger
Copywriter:Gian Carlo Lanfranco
Art Director:Rolando Cordova
Post Production Producer:Niels Scheide
Agency Producer:Niko Koot
Planning Supervisor:Jeffre Jackson
Planning Supervisor:Stein Janssen
Production Company:Camp David
Director:Robert Jitzmark
Producer:Anna Adamson
Post Production Company:Glassworks
Producer:Hannah McDonald
Offline Editor:Gregers Dohn
Lead 2D Artist:Morten Vinther
2D Artist:Caio Sorrentino
Lead 3D Artist:Markus Lauterbach
3D Artist:Tim Bolland
Grading:Ben Rogers
Music:Massive Music
Project Manager:Cris Kos
Song Title:Bleeding Heart
Music Composer:N. Berings
Lyrics:N. Berings
Audio Studio:Stopp
Audio Design:Martin Dahl

Audi Ad Says 'Goodnight' To Rival Mercedes

Gearing up for Super Bowl ad season, Audi releases their latest spot for the up coming campaign with 'Goodnight'. San Francisco ad agency Venables Bell & Partners have created a charming childlike spot, as the commercial's plot and style were based on the famous children's book "Good Night Moon' by Margaret Wise Brown. But don't think the TV spot is all cuddly, the highlight of the ad is the wry shot at Mercedes, "Goodnight old luxury and all of your wares, goodnight bygones everywhere". It's the perfect line for the now classic ad feud between the two luxury car giants.



Credits:
Advertising Agency: Venables Bell & Partners, San Francisco

Lexus Ad 'Chains' Is Doing Things The Hard Way

As part of Lexus latest campaign 'The Hard Way', the Japanese automaker designed a gravity defying stunt to define this new confidence building message. And Lexus is practicing what they preach, as this spot used no special effects, just difficult engineering. The commercial stunt took 3 days to shoot as the cars had to be suspended in mid air to achieve the incredible feat.

Volkswagen Ad 'Old Lady' Takes You on a Joy Ride

VW Golf's funny new commercial takes the old adage of it being wise to buy used cars from seniors and turns it on its head. The clever Dutch ad features a couple of opportunistic car shoppers thinking they just bought a babied car off some sweet old lady. But buyer beware.


Credits:
Agency: DDB Amsterdam
Agency Producer: Yuka Kambayashi
Creative: Dylan de Backer; Joris Kuijpers
Director: Bart Timmer
Production: CZAR.NL
Producer: Hein Scheffer
Director of Photography: Wouter Westendorp
Editor: Annelien van Wijnbergen

Music: The Ambassadors

Going Nuts and Bolts for Subaru's Ad 'The CarParts'

Ad Agency Dentsu Creative X have created a hauntingly striking ad film for Subaru's latest marketing campaign. The commercial features the latest in Computer Animated Imagery resulting in some impressive original visuals. The beauty of this epic spot is it's ability to unite cold hard metal parts with the natural world.


Credits:
Agency: Dentsu Creative X Inc.
Creative Director: Jun Katogi
Director: Timo Schaedel
Production: INFECTED
Post Production GmbH
Producer: Alexander Steinhoff
Post Production: LAFOURMI Postproduction GmbH
Editor: Philipp Dreyer; Hans Hartmann
Music: Michael Fakesch

NFL 2010 Playoff Commercial 'Reaction' Is A Fan Favorite

Capitalizing on You Tube's popularity, ad agency Grey New York idea to take actual fan footage reaction to make up their TV spot is a very hip idea. The actual play is by NFL star Santonio Holmes during Super Bowl 43 and is considered one of the best catches in Super Bowl history. Watching real fans celebrate the legendary moment is always a fun thing to watch.


Credits:
Advertising Agency: Grey New York

Planet Fitness 'Lift Things Up' In Their Funny New Ad

You would think the old Schwarzenegger inspired body builder imitations would be getting old now that he is a Governor, but this ad from Planet Fitness proves the gag still works. In the same vain as Saturday Night Lives famous "We'll pump you up" line, this ad is banking on their catch phrase "I lift things up and put them down", to become as memorable, and in time as annoying. But that is how catch phrases work and I'm positive you will catch yourself saying it to your friends after your first viewing.


Credits:
Advertising Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Creative Director/Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Toland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP: Kevin Byrne/Hungry Man
Producer: Tom Lowe/Hungry Man
Editor: Lawrence Young/Bikini Edit
Graphics/VFX: Brickyard
Audio/Sound Design: Mike Secher/Soundtrack

Toyota's Anti-Drinking and Driving Print Ad's 'Rebel' and 'Bird'

Toyota's  print ad campaign for their anti-drinking and driving campaign takes a page from psychology 101 text books to get their public service message across.  The clever ad features an optical illusion and psychological phenomenon known as cognitive foresight, in that our brains generate images 1/10th of a second prior to our eyes viewing it.  In other words, we mistakenly anticipate what we think is there before we even see it.  A very effective ad for a very important message.   

Credits:
Advertising Agency: Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Director: Mauricio Duque
Copywriter: Jonay Sosa
Account Director: Jesus Ovejero
Account Executive: Eva galan
Photographer: Getty Images

FHM Digital Ad 'Hidden Hotties' Are Hiding In Your Screen

An ingenious new spot from German Ad Agency Jung von Matt/Elbe, with their digital advert 'Hidden Hotties' for FHM magazine. The clip is the perfect time waster while you are at work, as the clever advert appears to only feature some boring graphs and charts, but by tilting your video display the hidden images become visible. Sexy girls and a juvenile gag are always a good choice for any on-line campaigns hopes for going viral.

Credits:
Advertising Agency: Jung von Matt/Elbe, Germany
Creative Directors: Jo Marie Farwick, Tobias Grimm, Jens Pfau
Director: Sascha Hanke
Art Director: Steffen König
Copywriters: Fabian Koeniger, Ali Antzar
Animation: Niels Münter
Production: Markenfilm
Music: Audioforce

Hyundai's 'Turbo Face' Ad Campaign Makes A Bold Face

Similar to a roller-coaster ride photo at your local theme park, Hyundai's latest ad campaign 'Turbo Face' takes real images of people's facial expressions the moment the Sonata's Turbo kicks in.   Ad Agency Innocean Worldwide, Huntington Beach idea is a breath of fresh air in an often endless stream of car ads featuring cars driving down curved mountain side roads that we real people never drive on.  The fact that the ingenious ad does not feature the car at all is a testament of Hyundai's belief in this bold campaign.



Credits:
Agency: Innocean, Huntington Beach
Executive Creative Director: Jeff Spiegel
Creative Director: Doug James
Creative Director: Robert Prins
Sr.Copywriter: Greg Collins
Sr.Art Director: Frauke Tiemann
Photographer: Nadav Kandar
Print Producer: Renae Romans



 

Planters Naturally Remarkable Ad Campaign 'Tree-athalon'

Advertising legend Mr. Peanut is back in this entertaining claymation TV commercial for the American snack food giant. The iconic symbol of Mr. Peanut was first created in 1916 as part of a publicity contest to come up with the brands logo and the winning entry was a rudimentary design created by a grade school boy. The company polished up the character and his various re-carnations has represented the company ever since.


Credits:
Advertising Agency: Being,USA
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Copywriters: Jonathan Marshall, Josh DiMarcantonio
Art Director: Eric Stevens
Head of Production: Robert Valdez
Senior Producer: David Fisher/Media Arts
Associate Producer: Alison Gottlieb/Media Arts
Production Company: SMUGGLER
Partners/Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Allison Kunzman, Lisa Rich
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: LAIKA/house
Supervising Animation Director: Mark Gustafson
Creative Director/Animation Director: Kirk Kelley
President/EP: Lourri Hammack
Producer: Rebecca Bowen
Associate Producer: Evan Smith
Director of Photography: Eric Adkins
Editor: Michael Corrigan
Sound Design: Sound Lounge
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele

'The Captian Morgan Workout' extended version TV Ad

With one of the coolest corporate mascots out there, Captain Morgan is evolving into quite the pitchman. The rum beverage's campaign by ad agency Pereira & O'Dell has come up with a clever spoof of an exercise infomercial, starring non other than rum pirate himself. The Captain Morgan character lends itself well to the gag, as he delivers a hilarious performance in this bang on take on the campy infomercial genre.


Credits:
Advertising Agency: Pereira & O'Dell

Heineken Ad Makes A Big One With 'The Entrance'

Could this be the latest most interesting man in the world. Well maybe not but he does make a hell of entrance. Like Heineken's product brand Dos Equis Beer, the Dutch beer company appears to be banking on the success of that campaign with a younger leading man to help sell their imported brew. The highlight of the ad is the great song 'The Golden Age' by Danish pop group The Asteroids Galaxy Tour. So integral is the song, the band is even featured in the the TV spot, as they jam with the leading man doing his best Ron Burgundy (Will Farrell in Anchorman) impression.


Credits:
Agency: Wieden + Kennedy, Amsterdam
Client: Heineken
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Copywriter: Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud

Spike Lee Directed T-Mobile TV Ad's "Outta Here" and "Chucks Remix", starring Dwayne Wade and Charles Barkley

In this Spike Lee joint, T-Mobile demonstrates how quickly a video can go viral as they take a funny approach to the much published move of NBA superstar Dwayne Wade to the Miami Heat and a remixed comment by Charles Barkley . The "Outta Here" commercial features Wade stuck in a hotel restroom as he makes a distress call that fuels a misunderstood media frenzy. And in the spot "Chuck Remix", Barkley becomes an overnight music sensation. Clearly the spots are not as groundbreaking as Spike Lee's earlier advertising work he did with Nike and Michael Jordan, but the ad campaign makes for an interesting take on the nature of our new social media network. In the words of Charles Barkley "I may be wrong, but I doubt it".





Credits:
Advertising Agency: Publicis, Seattle
Producer: Leslie DiLullo
Art Director: Rob Hollenbeck
Copyriter: Steve Williams
Production: Pony Show Entertainment
Director: Spike Lee
Executive producer: Susan Kirson, JeF Frankel
Producer: Fern Martin
DP: Matty Libatique

Axe Excite Ad Campaign "Fallen Angels" Returns

Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.

This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.

Getty Images Ad "Urban Monsters"

From the "Feed Your Imagination" Campaign for Getty Images comes a hauntingly surreal spot that demonstrates the incredible visual combination's we can build with just our imagination. The Israeli production achieve some cool effects as they mixed together different images to create an entirely original one.


Credits:
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Director: Ilan Manor
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Paul Paszkowski
Art Director: Gil Aviyam
Illustrator: Gil Aviyam
Country: Israel
Executive Client Director: Adam Polachek
Account Supervisor: Liraz Kolodro
Account Executive: Maya Yagel
Office Producers: Sigal Nugasi, Shira Robas

HP TouchSmart TV Commercial "Shawn"

In this strange little ad, a young man takes an eye opening stroll through a town known as Cursorville. HP TouchSmart clever TV spot is akin to a twilight zone episode, but in the end we we soon discover that human hands are still the most intuitive and natural way to do anything - and Shawn your not freak, everybody else is.


Credits:
Agency: Goodby Silverstein & Partners
Agency Country: USA
Creative Director: Jim Elliot; Will McGinness
Creative: Jesse Gazzuolo
Director: Geordie Stephens
Production: Tool of North America
Producer: Jeff Tanner
Director of Photography: Flor Collins
Editor: Christjan Jordan (Arcade)
Music: Human

Enjoy The Ride In Huggies Little Movers Diaper Ad 'Movers'

Not too many diaper commercials come along where you actually take notice but this latest ad from Huggies is a very visually appealing spot. Ad agency JWT, New York created the impressive effects by layering still shots in a 3D styled composition. This effect has been seen in many other commercials and films but it really serves itself well with this ad's message "enjoy the ride", in that everything appears to stand still when a toddler is on a playful yet destructive rampage. The whimsical song is "Let's Dance Together Till Morning" by Paul Reeves.


Credits:
Agency: JWT, New York
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: David Suarez
Copywriter: Daniel Gonzalez
Head of Art: Aaron Padin
Title Animation: Chadwick Whitehead
Director of Integrated Production: Clair Grupp
Director of Brand Production: Joe Calabrese
Senior Integrated Producer: Owen Katz
Assistant Producer: Mike McLoughlin
Business Director: Karyn Rockwell
Account Executives: Aissatou Balde, Raymond Lynch
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Lisa Margulis
Senior Executive Producer: Jeff Scruton
Producer: Nicholas Wrathall
DP: Hoyte van Hoytema
Visual Effects and Editorial: MassMarket, New York
Executive Producers: Rich Rama, Justin Lane
Producer: Nancy Nina Hwang
Associate Producers: Marcus Lansdell, Justin Romero
Editor: Cass Vanini
Lead Flame: David Parker
Senior Flame: Jamie Scott
CG Supervisor: Damon Ciarelli
CG Lead: Andy Jones
CG: Todd Akita, Jonah Friedman, Soo Hee Han, Xuan Siefert
CG Modeler: Tom Cushwa
CG Previz: Ian Brauner
Tracking Lead: Joerg Liebold
Tracking: Denis Trutanic
Flame: Joanne Unger
Junior Flame: Jeen Lee, Adam Flynn
Audio Post: JWTwo
Sound Mixer: Andy Green
Music Producer: Dan Burt
Audio Producer: Greg Tiefenbrun
Animation Company: Buck, New York
Executive Producer: Kate Treacy, Anne Skopas
Producer: Kevin Hall
Creative Director: Orion Tait
CG Supervisor: Lars Holmgren
3D Generalist: Kevin Couture, Arvid Volz, Dave Soto
CG Lead/Modeling/Comping: Ryan O'Phelan

Showtime Short Stories Promo Ad "The Deep"

As part of their Short Stories Series, Showtime has released "The Deep", a clever animated underwater journey created by internationally renowned director PES. The stop motion spot uses just metal objects and tools, producing a surprisingly organic feeling in this impressive short film advert.


Credits:
Written/Directed/Animated: PES
Producer: Sarah Phelps, PES
VFX Compositing: Wolfgang Maschin, Demiurge

Areva TV Ad "Energy: One Powerful Story"

French multinational Areva comes up with an epic journey of energy. Similar to Audi's recent ad release "Footprints of Progress", this great new spot uses the same forward sweeping camera shots, as it advances through space and time. Nonetheless, the ad works both visually and sonically, as it features the always popular song "Funky Town" as it's backing soundtrack.


Credits:
Advertising Agency: Euro RSCG C&O, France
Executive Creative Director: Jérôme Galinha
Copywriter film: Georges Picaut
Art Director film: Stephane Franck
TV Producer: Virginie Meldener
Agency Producer: Christine Meneux
Director: H5
Production Company : ADDICT/Stéphane Kooshmanian, Delphine Rodet
Post-Production Company: BUF
Sound Production: Rémy Péronne/La Maison de Production)

Audi Commercial "Footsteps of Progress"

Audi takes a Darwinian approach to demonstrate the progress of the German car company in their latest TV commercial. Ad Agency Venables Bell & Partners achieves this perfectly by using a camera shot that is constantly moving forward, resulting in a crash course in the history of movement and transportation on our planet.

Credits:
Advertising Agency: Venables Bell & Partners, USA
Creative Director: Paul Venables
Art Director: Jonathan Byrne, Brandon Sides
Copywriter: James Robinson
Business Manager: Susan Conklin
Producer: Mandi Holdorf
Broadcast Production Director: Craig Allen
Production Company: Motion Theory
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Director of Photography: Jeff Cronenweth
Post Production/VFX Company: Mirada
Creative Director: Kaan Atilla, Mathew Cullen
Art Director: Ram Bhat
Head of VFX/VFX Supervisor: John Fragomeni
Senior VFX Producer: Mark Kurtz
VFX Coordinator: Paul Pianezza
Previs: Jeff Benoit
DFX Lead: Andy Cochrane
CG Lead: Marion Spates
Designers: Brian Cariaga, James Levy
Houdini Artists: Kevin Gillen, Ryan Phalen, McKendree Poston
Animator: Slavik Anishchenko
Matte Painters: Tim Clark, Elias Gonzales
Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders
Roto/Paint Lead: Elissa Bello
Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken
Lead Flame Artist: Federico Saccone
Flame Artists: Todd Hemsley, Chris Moore
Production Manager/HR Director: Tina Van Delden
Editorial Company: Motion Theory
Editor: Jason Webb
Assistant Editors: Jeff Aquino, Rigo Madrigal
Music: Stimmung
Mixing House: Lime
Sound Design: 740 Sound Design

Lego Short Film Advert "The Brick Thief"

Ad agency Pereira & O'Dell has launched their latest installment for its Lego Click marketing campaign with a short film advert called "The Brick Thief". Lego commercials have always been innovative mostly due to the inherent creativity of its product, as it lends itself well to stop motion animation. This spot stretches both the laws of physics and imagination, as it features a whimsical scientist stealing Lego bricks from unsuspecting kids in his wacky Lego lab.

Credits:
Agency: Pereira & O'Dell PJ Pereira
Chief Creative Officer Kash Sree
Executive Creative Director Jason Apaliski
ACD/Art Director Jaime Robinson
ACD/Writer Sara Krider
Producer Jeff Ferro
Director of Production Gary Theut
Director of Client Services Skylar Fogel
Account Executive Production company: MJZ Blue Source
Line Producer Eric Stern
Executive producer David Zander
Excutive Producer Eduardo Martinez
Director of Photography Veronica Falcon
Choreographer Nicolas Scabini
Art Director Editorial: Rock Paper Scissors Damion Clayton
Editor: Carol Lynn Weaver

Pepsico H2oh! TV Commercial "Braids"

From ad agency BBDO, Argentina comes a great ad for South American soft drink H2oh! This clever TV spot is a funny take on the all important meet the parents night for a young couple as the young suitor charms all the members of his girlfriends family - and when I say everybody I mean everybody.
Credits:
Advertising Agency: BBDO, Argentina
Executive Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen
Creative Directors: Gabriel Huici, Jorge Ponce Betti
Copywriter: Roberto Espino
Art directors: Joaquín Campins, Frodo
Account Manager: Daniel Albamonte, Paz Goicoa
Head of TV dept: Verónica Zeta
Agency Producers: Rodrigo Lema, Carlos Cavaciocchi
Production company: Argentinacine
Director: Augusto Giménez Zapiola
Executive producers: Marcos Landajo, Nano Tidone
Photography: Julián Ledesma
Editor: Leandro Aste
Post production: Metrovision
Sound: La Casa Post
Music: Supercharango
Advertiser’s supervisor: Federico Bluthgen, Hernán Tantardini, Alejandro Laborde, Richard Rodríguez

Lipton Brisk Commercial "Machete" starring Dany Trejo

Lipton Brisk Iced Tea recent ad campaigns have been producing some great stop-motion animated commercials with the likes of Rocky, voiced of course by Sylvester Stallone and John McClain voiced by Bruce Willis fighting off George Jefferson, and of course Bruce Lee battling the Karate Kid. This most recent TV spot "Machete" takes a different take in that it features great character actor Dany Trejo reciting the story of his spin- off Grindhouse movie Machete in only :65 seconds. In addition, this new campaign by Lipton is trying to start a large Facebook following where you can tell your story in the hopes of one day starring in your very own animated Brisk ad.

Land Rover, Freelander 2 Claynation Campaign "Anywhere Is Possible"

Always a big fan of claymation in advertising, this TV advert from the UK is a visual stunning work of art. The TV commercial features characters and settings morphing into each other as the Land Rover rolls along, resulting in some impressive effects. It took over 44 Model Makers, Designers and Animators to complete the spot, and even a fully animatable Freelander 2 was built.


Credits:
Advertising Agency: RKCR/Y&R/Wunderman,UK
Production Company: Hornet
Post Production: Tag
Executive Creative Director for Land Rover: Graham Lang
Writer: Mark Waldron
Art Director: Dave Godfree
Digi CD: Mike Watson
Digi Writer: Sophie Clark
Digi Art Director: Fiona Clark

Best Ad of 2010: Old Spice "The Man Your Man Could Smell Like"

In 2010 Old Spice launched a 3 day on-line campaign that quickly became the fastest growing ad campaign in history with over 6 million views after only 24 hours. Old Spice's agency Wieden+Kennedy not only created an on-line phenomenon but made the TV commercial's star Isaiah Mustafa a cultural icon of 2010. The funny TV spot also aired on the Super Bowl and is widely considered the most memorable of the 2010 Super Bowl ads. Interestingly, the scene was a single shot and done in one take with no edits, CGI or blue screens used. The creators took 3 days to shoot and 53 takes to achieve the amazing effect. Sets were lifted using pulleys and even Mustafa's towel was ripped off with just a hook. Definitely worth taking a look back at one of the great ads of 2010.

Credits:
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley
Copywriter/Art Director: Eric Kallman
Copywriter/Art Director: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
DP: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
VFX:The Mill
VFX Supervisor: Phil Crowe
VFX Producer: Arielle Davis
Mix: Lime Studios

Toyota Print Ad "Sheep Farts"

A great new print ad from Toyota made for their Israeli market demonstrates that going green doesn't mean you can't have a sense of humor.

Credits:
Advertising Agency: TBWA/Yehoshua, Tel Aviv, Israel
Creative Director: Amit Stoler
Art Director: Kobi Benwalid
Copywriter: Nir Ambar, Alon Hadad

Mercedes-Benz TV Ad "Sunday Driver" starring Michael Schumacher and Mika Hakkinen

Automaker Mercedes-Benz new TV commercial features seven time Formula One world champion Michael Schumacher and two time champ Mika Häkkinen, answering the question of how do famous race car drivers drive when they are not on the racetrack? Well apparently they drive like Sunday drivers, as the legendary rivalry is played out for us in this funny German TV ad.


Credits:
Advertising Agency: Jung von Matt/Neckar, Germany