This ad is priceless, it ties product benefit directly into the message.
Nothing funny unique or very clever about these billboards at all....
It wasn't so much about the partially clothed man and woman on the law firm's ad. It was the phrase that lawyers Corri Fetman and Kelly Garland chose that drew scores of complaints from neighbors and from other attorneys who said it reflected poorly on their profession.
A city alderman who lives nearby found a technical reason to jettison the sign.
"I called the building inspector and told him to do his job and he did," said Alderman Burton Natarus. "It has nothing to do with content or anything else. They did not have a permit and they were ordered to take it down."
Fetman and Garland say they're upset the sign was removed.
"They ripped our billboard down without due process," Fetman said. "We own that art. I feel violated."
Despite its brief run, the sign apparently was good for business. Since it went up last week, the two attorneys said calls to their law firm have gone up dramatically.
The old adage "sex sells" has raised its controversial head recently in a series of TV commercials that offer the promise of sex (or sexual experience) if you buy the sponsor's product.
Take Paris Hilton, a socialite-turned-actress, whose current 30- second appearance in a Carl's Jr. "That's Hot" Spicy BBQ burger campaign is turning heads. Scantily clad in a sexy and revealing swimsuit., Paris seductively washes a black Bentley automobile with wild, soapy abandon.
In between sudsing the car and herself, Paris pulls out a hefty Carl's Jr. hamburger which she sensuously devours on camera for an intended target audience of adolescent male (and assorted lesbian) consumers.
“This commercial is basically soft-core porn,” said Melissa Caldwell, research director for the Parents Television Council. “It’s inappropriate for television.”
Hilton's ad is similar to a 30-second Monday Night Football TV commercial for Sirius Satellite Radio starring Pamela Anderson who wore a wet tank-top as she scrubbed down a young man's car with her curvaceous body (and polished the chrome with her bottom).
Via: www.tvacres.com
Dolce & Gabbana, great advertising or simply disgusting?
It's difficult to imagine a better use of an airplane's window and shade than this brand awareness effort on behalf of the sunroofed Fiat Sky-Dome.
Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.
